Director of Marketing

Pets + People; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Pets + People is seeking a strategic Director of Marketing in New York, hybrid with in-office 3 days a week. Lead the marketing function across brand, digital, and e-commerce to drive demand and growth.

The role partners with product development, design, and sales to deliver on the company vision. Requires strong leadership, data-driven decisions, and cross-functional collaboration.

Qualifications

• Bachelor's degree in marketing or related field required.
• 7+ years of brand marketing experience, preferably B2B and consumer goods.
• Experience managing multi-channel campaigns (digital, social, print).
• Experience leading a team of at least 2–3 people.
• Strong strategic thinking and problem-solving; able to synthesize data into clear recommendations.
• Understanding of brand/licensor requirements and aesthetics.
• Excellent verbal, written, and interpersonal communication; collaborative with cross-functional teams.
• Highly organized, follow-up oriented, and able to juggle multiple projects with deadlines.
• Entrepreneurial self-starter who thrives in a fast-paced, dynamic environment.
• Pet industry experience is a big plus; related product categories valued.

Responsibilities

• Own and set brand/product strategy aligned with business objectives.
• Lead marketing in new product development with insights on market and pricing.
• Drive brand storytelling and create compelling product narratives for retailers and consumers.
• Manage digital, e-commerce, and social strategies to build brand awareness and impact.
• Oversee trade show strategy from vision to execution.
• Define KPIs and report marketing performance to leadership.
• Mentor and develop the marketing team as the function scales.

Skills

Brand marketing

Digital campaigns

Strategic thinking

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Amazon optimization

TikTok marketing

AI-driven marketing

Job description

Director of Marketing

New York, New York, United States (Hybrid – 3x week in office)

About the Role

We are seeking a strategic, forward-thinking Director of Marketing to serve as a key advisor to the VP of Product Development, Design, Marketing & Sourcing, driving marketing strategy and execution.

The successful candidate will lead and oversee the marketing team and report directly to the VP of Product Development, Design, Marketing & Sourcing. The Director of Marketing will join a dynamic and fast-paced environment and work closely with cross-functional departments such as product development, design and sales, to build and execute the marketing objectives that deliver the company's vision and strategy. This role requires a candidate who possesses a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. One must be able to communicate and work as a true partner within all areas of the company.

What You’ll Do

Strategic Development

• Own and set our brand/product strategy, translating market opportunity and competitive environment into the roadmap that supports business objectives.

• Lead Marketing's partnership in new product development, owning market and consumer insights, positioning, pricing, assortment strategy, and recommendations that guide early product decisions.

• Drive brand strategy with special focus on combining storytelling with relevant insights.

• Translate data, consumer trends, competitive insights, and market opportunities into clear strategic recommendations that drive business decisions and action.

Brand & Creative Leadership

• Lead the development of marketing materials, including creative briefs, messaging, and assets which create the product positioning and compelling product stories to drive demand for our products with retailers and consumers.

• Direct the creative development process, setting the bar for differentiated outbound product messaging and content.

• Set the standard for brand consistency across all touchpoints, in partnership with cross-functional teams.

• Own trade show strategy end-to-end, from vision through execution.

Digital, E-Commerce & Social Strategy

• Own and advance digital and e-commerce marketing strategy, including Amazon optimization, TikTok content, video, and AI-driven opportunities.

• Lead social and digital content strategy, with a focus on building brand awareness, consumer engagement, and measurable business impact across key platforms.

• Own and evolve the TikTok strategy, including content development, creator and affiliate opportunities, audience growth, and connection to e-commerce performance.

• Drive Amazon content and listing optimization, ensuring product pages, imagery, video, and messaging are optimized to improve discoverability, engagement, and conversion.

• Identify and implement emerging digital and AI capabilities that improve content creation, optimization, consumer engagement, and overall marketing effectiveness.

Cross-Functional Collaboration

• Define marketing strategy in partnership with senior leadership and own execution across the total marketing team.

• Establish clear priorities, KPIs, and accountability across Marketing initiatives, ensuring progress is tracked and communicated while maintaining strong cross-functional alignment.

Performance Monitoring & Reporting

• Own brand performance reporting and set the recommendations that shape leadership decisions.

• Provide ad hoc reporting as requested.

Team Leadership & Development

• Lead and mentor the marketing team, building organizational capability as the function scales.

What You’ll Bring

• Bachelor's degree in marketing or related field.

• 7+ years of brand marketing experience, preferably B2B, including consumer goods.

• Experience managing multi-channel campaigns (digital, social, print, etc.).

• Experience managing a team of at least 2-3 people, with a passion for mentoring and development.

• Strong strategic thinking and problem-solving skills; ability to synthesize data into clear recommendations.

• Understanding of brand/licensor requirements (e.g., sustainability, ingredients) and aesthetics.

• Excellent verbal, written, and interpersonal communication skills; a collaborative partner to cross-functional teams, internal/external support functions, and management.

• Highly organized and follow-up oriented, with the ability to juggle multiple projects and tight deadlines while holding yourself accountable for commitments and results.

• Entrepreneurial self-starter who enjoys founding a new role and thrives in a fast-paced, fun environment.

• Pet industry experience a BIG plus; pet, toy, apparel, plastics, personal care, food, supplements, or household marketing experience also valued.