Marketing Director

Maxrte; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

A leading company in healthcare software seeks a Marketing Director to drive growth through strategic marketing initiatives. The role involves developing comprehensive marketing strategies and overseeing digital campaigns while managing a budget and driving results through cross-functional collaboration. Ideal candidates have 5+ years in healthcare marketing and excellent communication skills, eager to thrive in a fast-paced, remote environment.

Benefits

Dental, Vision, Health and Life Insurance

Competitive salary + bonus

Other perks & stipends for remote working

Team bonding and 2x annual off-site events

Unlimited paid time off

Opportunity for equity compensation with 6-month tenure

Qualifications

• 5+ years of marketing experience in the healthcare software industry.
• Proven track record of delivering SQLs through marketing efforts.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead digital marketing efforts and content strategy.
• Manage the marketing budget effectively.

Skills

Digital Marketing

Content Strategy

Communication

Problem Solving

Creative Thinking

Tools

HubSpot

Job description

Are you a marketing leader who thrives in high-growth, high-impact environments? At maxRTE, we’re redefining how hospitals manage real-time eligibility, prior auth, and insurance discovery—and we’re looking for a Marketing Director to take our growth to the next level. In this role, you’ll lead end-to-end marketing strategy, drive demand for new products, and partner with our sales team to turn insights into action. If you're energized by building, testing, and scaling in a fast-moving startup, we’d love to meet you.

1. Marketing Strategy Development: Develop and execute a comprehensive marketing strategy focused on generating demand and fueling our growth.
2. Digital Marketing: Lead digital marketing efforts, including AI SEO, SEM, social media marketing, email marketing, and content marketing, aimed at driving SQLs.
3. Content Strategy: Develop and manage a content strategy geared towards lead generation, including creating engaging and informative content for blogs, whitepapers, webinars, and case studies.
4. Revenue Ops: Leverage AI agents to execute and optimize marketing campaigns and develop sequences in our CRM alongside the sales team.
5. Product Launch: Lead the launch of our new products, coordinating with cross-functional teams.
6. Budget Management: Manage the marketing budget effectively, ensuring resources are allocated wisely to maximize SQLs.

• 5+ years of marketing experience in the healthcare software industry.
• Proven track record of delivering SQLs through marketing efforts.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms.
• Creative and strategic thinker with the ability to solve complex problems.
• Results-driven mindset with a focus on achieving measurable outcomes.
• Experience in Hubspot is a plus.

maxRTE is committed to training, mentoring and accelerating the career of each and every member of our team. We are deeply invested in our employees and offer:

• Dental, Vision, Health and Life Insurance
• Competitive salary + bonus
• Other perks & stipends for remote working
• Team bonding and 2x annual off-site events
• Unlimited paid time off
• Opportunity for equity compensation with 6-month tenure

Where You'll Be:

• We are a fully remote U.S.-based team