Marketing Director

TEEMA Group; Phoenix (AZ); On-site; USD 110,000 - 160,000; Full time

Job summary

TEEMA Group is seeking a Marketing Director in Phoenix, AZ to lead brand strategy for Re-Bath and Monarch Kitchens. You will manage national campaigns, oversee media budgets, and ensure consistent brand execution across markets.

You will work with cross-functional teams, analyze performance, and guide creative development, digital, social, and broadcast efforts to drive franchise growth and consumer demand.

Qualifications

• 8+ years in brand and/or consumer marketing with a demonstrated record of driving lead generation.
• 3+ years leading teams.
• Deep experience across paid media, digital, creative production, and brand management.
• Experience managing agencies and sizeable media budgets; franchise or multi-location experience a strong plus.
• Track record building multi-channel campaigns at a national level and across multiple markets to support local lead generation.
• Advanced analytical skills - reads the data and acts on it - paired with creative instinct and a collaborative style.
• Exceptional written and verbal communication and presentation skills.
• Bachelor's degree in marketing or a related field required.

Responsibilities

• Define and maintain brand positioning, visual identity, tone of voice, and brand architecture for Re-Bath and Monarch Kitchens, ensuring all consumer-facing creative is brand-compliant.
• Manage the national advertising fund: allocation strategy, media mix, campaign investment, and performance reporting.
• Own national demand-generation campaigns across paid, digital, social, and broadcast, and align local media with national positioning.
• Oversee creative development, asset library, and agency relationships.
• Own rebath.com and Monarch consumer website content, UX, SEO, conversion, and brand-health tracking.
• Lead the Monarch Kitchens brand-launch playbook and franchise-development marketing collateral.
• Manage the Franchise Advisory Council and national marketing cadence.
• Deliver against annual and long-term strategic and financial goals, advising leadership on marketing trends and growth opportunities.

Skills

Brand management

Lead teams

Paid media

Digital marketing

Analytics

Communication

Education

Bachelor's degree in Marketing

Job description

Job Title:Marketing Director
Job ID:90745
Location: Phoenix, Arizona

What you will be doing:

• Define and maintain brand positioning, visual identity, tone of voice, and brand architecture for both Re-Bath and Monarch Kitchens, and ensure all consumer-facing creative - national and local - is brand-compliant.
• Manage the national advertising fund funded by franchisee marketing fees: allocation strategy, media mix, campaign investment, and transparent performance reporting (spend, CPL by channel, lead volume by market).
• Own national consumer demand-generation campaigns across paid, digital, social, and broadcast, and brief Managed Services so local media aligns with national positioning.
• Own creative development and production, the creative asset library, and agency relationships.
• Own rebath.com and the Monarch consumer website - content, UX, SEO, conversion - and the consumer research and brand-health tracking function.
• Lead the Monarch Kitchens brand-launch playbook, taking a new brand to market, and build franchise -development marketing collateral that helps each brand attract and sign new franchisees.
• Manage the Franchise Advisory Council - National Marketing cadence and competitive-intelligence reporting.
• Deliver against the company's annual and long-term strategic and financial goals, advising executive leadership on marketing trends, new technology, and growth opportunities.

What you must have:

• 8+ years in brand and/or consumer marketing with a demonstrated record of driving lead generation; 3+ years leading teams.
• Deep experience across paid media, digital, creative production, and brand management.
• Experience managing agencies and sizeable media budgets; franchise or multi-location experience a strong plus.
• Track record building multi-channel campaigns at a national level and across multiple markets to support local lead generation.
• Advanced analytical skills - reads the data and acts on it - paired with creative instinct and a collaborative style.
• Exceptional written and verbal communication and presentation skills.
• Bachelor's degree in marketing or a related field required.