Marketing Director

Black Diamond Coatings, Inc.; Brooksville (FL); On-site; USD 110,000 - 180,000; Full time

Job summary

Black Diamond Coatings, Inc. in Brooksville, FL, seeks a Marketing Director to elevate the DOMINATOR®, AQUA-X®, and OBSESS® brands.

This leader blends bold marketing creativity with data-driven planning to grow brand awareness, differentiate products, and drive sales across digital, retail, and distribution channels. The ideal candidate has a strong background in product-based marketing, thrives in competitive markets, and excels in entrepreneurial or mid-size environments where agility and

Qualifications

• 5+ years in product-based marketing
• Proven experience in highly competitive categories
• Hands-on execution mindset — strategy and tactics
• Experience in small or mid-sized businesses
• Deep understanding of digital platforms, analytics, and campaign performance

Responsibilities

• Own strategy and execution to drive consumer demand and brand recall, aiming to make our brand household names in their categories.
• Lead go-to-market for new products, including naming, messaging, packaging, launch planning, and sales enablement.
• Partner with Sales to align with seasonal cycles and customer feedback.
• Create high-impact product content that communicates value and drives conversions.
• Own performance on Amazon, Shopify, and other online platforms.
• Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).
• Write copy, direct creative, and test messaging across channels.
• Use non-traditional and guerrilla tactics to capture attention.
• Define and track KPIs for awareness, conversion, engagement, and marketing ROI.
• Collaborate with Sales, Product, and Operations for aligned execution.

Skills

Product-based marketing

Competitive categories

Hands-on execution

SMB experience

Digital analytics

Tools

Google Analytics

Helium 10

HubSpot

Shopify

Job description

Marketing Director

Full Time Brooksville, FL, US

3 days ago Requisition ID: 1072

The Director of Marketing is a strategic and execution-driven leader responsible for elevating the DOMINATOR®, AQUA-X®, and OBSESS® brands. This role blends bold marketing creativity with sharp analytical planning to grow brand awareness, differentiate product offerings, and drive sales across digital, retail, and distribution channels.

The ideal candidate has a strong background in product-based marketing — not services — and thrives in highly competitive markets. They’ve succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process.

Key Responsibilities:

Brand Awareness & Positioning:

• Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brands household names in their categories.
• Position BDC’s products against competitors with differentiated messaging and storytelling.
• Champion consistency in brand voice, visuals, and values across all platforms.

Product Marketing & Launches:

• Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.
• Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.
• Create high-impact product content that communicates value and drives conversions.

E-Commerce & Paid Media:

• Own performance on Amazon, Shopify, and other online platforms.
• Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).
• Constantly test, analyze, and improve campaigns to increase ROI and lower CAC.

Creative Execution & Campaign Management:

• Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space.
• Roll up your sleeves to write copy, direct creative, and test messaging across channels.
• Use non-traditional and guerrilla tactics where appropriate to capture attention.

Data-Driven Planning:

• Define and track KPIs for awareness, conversion, engagement, and marketing ROI.
• Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions.
• Continuously optimize spend and focus based on performance insights.

Team & Cross-Functional Leadership:

• Lead a small but mighty team of marketers and freelancers.
• Collaborate closely with Sales, Product, and Operations for aligned execution.
• Maintain urgency, ownership, and accountability across projects.

Ideal Background:

• 5+ years in product-based marketing (CPG, home improvement, or similar physical goods)
• Proven experience in highly competitive categories, with examples of standout campaigns or market wins
• Hands-on execution mindset — comfortable owning both strategy and tactics
• Experience in small or mid-sized businesses; able to thrive without big-company resources
• Deep understanding of digital platforms, content, analytics, and campaign performance