Digital Online Marketing Manager

Prosum; Long Beach (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A digital marketing firm is seeking a Digital/Online Marketing Manager to oversee online metrics and demand generation activities. The ideal candidate will have 3-5 years of experience in managing marketing campaigns and a strong background in marketing analysis. Responsibilities include analyzing trends, managing relationships with partners, and providing insights to drive sales. This role requires excellent communication skills and a degree in Marketing, preferably an MBA.

Qualifications

• 3-5 years of experience managing website demand generation campaigns.
• 3-5 years of experience in online marketing metrics and tagging strategy.
• Strong marketing analysis and project management experience.

Responsibilities

• Oversee all online marketing metrics and analytics activities.
• Manage demand generation activities for client's website.
• Analyze key online trends to implement marketing activities.

Skills

Marketing analysis

Project management

Creative presentation skills

Communication skills

Experience with online marketing metrics

Education

Bachelor’s degree in Marketing

MBA with an emphasis in Marketing

Job description

Our client is looking for a Digital/Online Marketing Manager that would be handling the following duties and responsibilities for the company:

• Responsible for overseeing all of the company’s online marketing metrics and analytics activities, managing all demand generation activities for client's .com website
• Responsible for forecasting and budgeting activities for the E-Store; collaborates with/Key Customers including Product Management, Sales Operations and Logistics.
• Online Metrics and Analysis
• Monitor, identify, and analyze key online trends and implement marketing activities based on findings
• Directly manage Omniture relationship and all Genesis partner integrations, ensuring data integrity within the Omniture suite
• Transform raw web analytics data into actionable insight/opportunities for business stakeholders to help drive company Store sales, overall sales of the company in the channel, and improved brand perception
• Provide regular metrics and analysis to key management; actively monitor product reviews
• Work with Customer Relations teams to address any larger issues identified through the program to ensure customer satisfaction; ensure email communication is tied into CLIENT store goals
• Work with product management to develop creative ways to drive traffic to site and awareness of company brand for their target markets
• Manage all of Client's paid and natural search activities; provide campaign performance updates to key management
• Manage all Shopping Portal (PriceGrabber, NexTag, Google Shopping, Yahoo Shopping, BizRate) relationships
• Ensure data feeds are accurate and being delivered in a timely manner
• Work with traditional agencies on digital media purchases

Qualifications

• Completion of a bachelor’s degree or equivalent (B.A. or B.S.); MBA with an emphasis in Marketing is highly preferred
• 3-5 years of experience managing website demand generation campaigns
• 3-5 years of experience in online marketing metrics and tagging strategy
• Strong marketing analysis and project management experience
• Ability to sell ideas well through creative & innovative cohesive presentations
• Excellent communication skills which include presentations

Additional Information

All your information will be kept confidential according to EEO guidelines.