Marketing Director

Wish You Were Here Group; New York (NY); On-site; USD 140,000 - 220,000; Full time

Job summary

Wish You Were Here Group is seeking a Director of Marketing to lead marketing initiatives across a growing portfolio of hospitality brands. The role combines strategic branding, guest psychology, experiential marketing, and digital storytelling with hands-on leadership of a team and agency partners.

The Director will own brand strategy, influencer/community activations, partnerships, and market launches while focusing on guest acquisition, CRM, analytics, and budgets to drive revenue and growth

Qualifications

• Seventeen+ years of combined marketing experience?
• (Note: Qualifications listed in HTML include leadership, branding, guest psychology, experiential marketing, digital storytelling, partnerships, and revenue-driving campaigns, CRM, analytics, budgets, and business performance).

Responsibilities

• Lead marketing strategy across the portfolio.
• Oversee brand strategy & positioning, partnerships, activations, and openings.
• Manage budgets, agencies, and the marketing team to drive revenue.

Skills

Marketing leadership

Brand strategy

CRM

Analytics

Budget management

Partnerships

Influencer campaigns

Team development

Digital storytelling

Guest psychology

Hospitality branding

Job description

Director of Marketing — Wish You Were Here Group

Wish You Were Here Groupis a multi-brand hospitality group focused on building culturally relevant restaurants, bars, lounges, and hospitality experiences that people genuinely want to be part of.

Our brands sit at the intersection of hospitality, design, culture, food, nightlife, music, travel, and community. We are looking for a highly creative, strategic, and commercially mindedDirector of Marketingto lead marketing initiatives across our growing portfolio.

This is a leadership role for someone who understands modern hospitality branding, guest psychology, experiential marketing, digital storytelling, partnerships, and revenue-driving campaigns — while also being able to build and manage high-performing teams. cultivating community, and generating genuine demand.

This person will lead the marketing strategy and execution across our portfolio, including:

• Brand strategy & positioning


• VIP, influencer & community strategy


• Brand partnerships & activations


• New restaurant openings & market launches


• Marketing budgets, agencies & team development

We’re looking for someone with approximately 7+ years of marketing experience, ideally within hospitality, luxury, lifestyle, fashion, entertainment, or another culturally relevant consumer industry.

The right person will have exceptional taste and creative judgment, but will be equally comfortable thinking about guest acquisition, CRM, analytics, budgets, and business performance.

They should be deeply curious about what is happening not only in restaurants, but across music, fashion, hotels, design, art, entertainment, travel, technology and culture.

This is a hands-on leadership role. We want someone who can set the strategy, build the team and infrastructure, and still care deeply about the details of how the work actually shows up in the world.

As WYWHG continues to grow, this person will have the opportunity to help shape our existing brands, launch new concepts and markets, and build the marketing organization for the next chapter of the company.

We’re not looking for someone to simply market restaurants. We’re looking for someone who wants to build brands that matter.