Senior Marketing Manager

Springfield Country Club; Springfield Township (Delaware County); On-site; USD 70,000 - 90,000; Full time

Job summary

Springfield Country Club seeks a hands-on marketing professional to lead brand campaigns, social media, and hospitality events. You will collaborate with an external agency, own content creation, and drive email marketing to grow reservations and weddings.

You will report to ownership and have a clear path toward a Director of Marketing role, with a seat at the leadership table as the business expands. This role is ideal for a proactive, luxury-hospitality savvy marketer.

Qualifications

• Strong writer of captions and promotional copy that sounds human and on-brand.
• Experience managing Instagram, Facebook, Pinterest, and TikTok with an eye for visual standards.
• Analytical mindset to read performance data and adjust campaigns.
• Proactive, self-directed with ability to multitask across projects.

Responsibilities

• Lead seasonal and annual marketing campaigns from concept to completion with timelines and measurable results.
• Ensure cohesive, elevated brand presentation across platforms and collateral.
• Track and report campaign performance to ownership and adjust tactics as needed.
• Own day-to-day social media across Instagram, Facebook, Pinterest and TikTok; manage content calendars with external agency and edit photos/graphics for digital and print.
• Position hospitality and events destination as premier venue; maintain brochures, pricing guides, and bridal listings; coordinate styled shoots and vendor collaborations.
• Lead marketing for restaurant rebrand; develop campaigns for wine dinners, chef features, and local promotions; grow reservations and repeat traffic via email marketing.
• Keep website content fresh and on-brand for wedding and dining search visibility; monitor traffic, lead flow, and conversion; coordinate digital/print advertising with agencies.

Skills

Social media management

Content creation

Analytics

Email marketing

Tools

Canva

Photo editing

Excel

Job description

This is not a role for someone who wants to maintain the status quo. You'll work directly with hands-on, entrepreneurial ownership, collaborate with an external agency, and have genuine influence over how our brand shows up in the world, with a clear path to Director of Marketing and a seat at the leadership table.

What You'll Own

Brand & Campaign Execution

• Lead seasonal and annual marketing campaigns from concept to completion, with clear timelines and measurable results
• Ensure cohesive, elevated brand presentation across all platforms and collateral
• Track and report campaign performance to ownership, adjusting tactics as needed

Content & Social Media

• Own day-to-day social media across Instagram, Facebook, Pinterest, and TikTok, photography, video, captions, scheduling, and analytics
• Collaborate with our external agency on monthly content calendars and strategic campaigns
• Edit photos and graphics for both digital and print use

Wedding & Private Events

• Position hospitality and events destination as the premier wedding and event venue in the region
• Maintain brochures, pricing guides, and digital sales materials; manage bridal directory listings
• Coordinate styled shoots and vendor collaborations to drive inquiry flow and improve conversion

Restaurant

• Lead marketing for Restaurant rebrand, helping establish it as a beloved community dining destination
• Execute campaigns for wine dinners, chef features, holiday events, and local promotions
• Develop email marketing and initiatives to grow reservations and repeat traffic

Digital & Website

• Keep website content fresh, on-brand, and optimized for wedding and dining search visibility
• Monitor traffic, lead capture flow, and conversion performance
• Coordinate digital and print advertising deliverables with agency partners

What We're Looking For

• 3-5+ years of marketing experience, ideally in hospitality, weddings, events, or luxury brands
• A strong writer who crafts captions and promotional copy that sound human and on-brand
• Comfortable with Canva, basic photo editing, and Microsoft Office (including Excel for tracking)
• Experienced managing Instagram, Facebook, Pinterest, and TikTok with an eye for visual standards
• Analytical enough to read performance data and adjust, and organized enough to manage multiple projects at once
• Self-directed, proactive, and genuinely excited by the opportunity to build something

Where This Role Goes

We intend to be intentional about this hire. The right candidate will grow into a Director of Marketing title and take a meaningful seat at the leadership table as our business continues to expand. We want someone who sees this as a career-defining opportunity, not just a job, and we'll invest accordingly.

Source: Hospitality Online