Marketing Director

BMI Inc.; Littleton (NC); On-site; USD 40,000 - 55,000; Full time

Job summary

BMI Inc. is seeking a versatile individual to manage social media, create engaging content, and perform receptionist duties in Littleton, North Carolina.

The ideal candidate should excel in multitasking, balancing strategic planning with daily operations, and analyzing data for marketing strategies. Strong customer service skills are essential to ensure a welcoming experience for visitors.

This role includes planning events and engaging with employees to foster company culture. Join us in promoting brand awareness and customer relations!

Qualifications

• Experience in managing social media accounts for businesses.
• Strong writing and multimedia content creation skills.
• Ability to analyze marketing performance metrics.

Responsibilities

• Manage all Social Media accounts for the Automotive Repair Shop.
• Create and edit high-quality content for digital platforms.
• Monitor and analyze marketing performance metrics.
• Answer and direct incoming calls professionally.

Skills

Social Media Management

Content Creation

Digital Marketing

Data Analytics

Customer Service

Event Planning

Multitasking

Job description

This individual will manage all aspects of Social Media, Content Creation, and Digital Marketing, while also performing Receptionist duties, analyzing data, and organizing events. This ideal candidate is a self-starter with strong multitasking skills who can balance strategic planning with day-to-day operational skills.

Key Responsibilities

Social Media Management

• Manage all Social Media accounts for the Automotive Repair Shop, Collision Center, and Auto Parts Store (Facebook, Instagram, etc.) as well as Social Media platform for Buddy Isles Racing.
• Respond to customer inquiries, comments, and messages on social platforms promptly and professionally.
• Monitor and grow social media engagement and followers across platforms.

Content Creation and Digital Marketing

• Create and edit high-quality content for digital platforms, including photos, videos, blogs, and graphics.
• Format all digital content specific to each social media platform.
• Appropriately tag all digital content with relevant keywords in order to promote brand awareness.
  • Must tag all digital content as follows: Buddy Isles (Proper entity), 27850 (3-5 relevant keywords).
• Develop and implement marketing campaigns to drive brand awareness, customer engagement, and sales.
• Maintain and update the company website with fresh content, promotions, and updates.
• Utilize email marketing campaigns to promote services, specials, and events.
• Utilize text message campaigns to promote services, specials, and events.

Data Analytics

• Monitor and analyze marketing performance metrics, including website traffic, social media engagement, and campaign results.
• Provide monthly reports with actionable insights and recommendations for improvement, including, but not limited to company car couts.
• Oversee TechNet Promotions to ensure customers benefit from available promotions.

Receptionist Duties

• Answer and direct incoming calls in a professional and friendly manner.
• Greet customers and visitors, providing a welcoming experience.
• Assist with scheduling appointments and handling administrative tasks as needed.
• Maintain an organized customer record database.
• File completed repair orders in the corresponding customer folder daily.
• Ensure each repair order is documented with communication from customers/Insurance companies for BITA and BIC.
• Accurately complete End-of-Day responsibilities.
• Ensure all Buddy Isles Collision payments are completed with accuracy and are properly documented.
• Ensure all service inquiries are addressed, and respond to text messages timely and professionally.
• Enter employee time cards on a weekly basis.
• Monitor and order office supplies, price checking quarterly.

Event Planning

• Plan, organize, and execute events for the business, such as customer appreciation days, community events, and promotions.
• Coordinate with vendors, partners, and team members to ensure successful event execution.
• Promote events through various marketing channels to maximize attendance and engagement.
• Design, create, and publish flyers for events.
• Must be present for all events including after-hour gatherings to ensure the event runs smoothly and for marketing opportunities, while expanding company relations.

Employee Engagement & Culture

• Capturing internal moments to boost culture (work anniversaries, birthdays, employee gatherings, etc.)
• Organizing monthly team lunches and team building events.

Other Responsibilities

• Create and implement marketing strategies and annual marketing plans.
• Ensure consistent branding and messaging across all platforms.
• Stay updated on industry trends and marketing best practices to keep business competitive.
• Perform other duties as assigned to support the overall success of the business.
• Handle all inquiries with UHAUL.
• Assisting with signage, displaying, or cleaning up images.