Social Media & Marketing

Rebel Road Hot Rod Garage; Albuquerque (NM); On-site; USD 42,000 - 60,000; Full time

Job summary

Rebel Road Hot Rod Garage is seeking a Social Media & Marketing contributor to grow our brand across digital platforms. You will craft content, manage voice, and drive engagement while balancing creativity with measurable results.

The role requires storytelling chops, familiarity with classic car culture, and the ability to document builds and events. You will work in a fast-paced shop environment to capture authentic content and support promotions and partnerships.

Qualifications

• Strong branding and storytelling ability to shape voice across platforms.
• Comfortable in a fast-paced, hands-on environment.
• Experience planning content and managing social media calendars.
• Able to analyze metrics and adjust campaigns accordingly.

Responsibilities

• Maintain a consistent Rebel Road brand voice across platforms.
• Plan, create, schedule, and publish content on Facebook, Instagram, TikTok, YouTube, etc.
• Capture builds and milestones; document shop activities for content.
• Develop short-form and long-form content that educates and excites audiences.
• Support promotions, events, and partnerships to grow brand visibility.
• Track inquiries and lead generation from marketing efforts; report ROI.

Skills

Branding & storytelling

Content planning

Social media strategy

Analytical mindset

Tools

Photo/Video editing tools

Job description

The Social Media & Marketing position is responsible for building, protecting, and growing the Rebel Road Hot Rod Garage brand across all digital platforms. This role mirrors the ownership, accountability, and customer-focused mindset of a Project Consultant, but with a focus on brand awareness, lead generation, reputation management, and community engagement.

This position plays a critical role in how customers perceive Rebel Road before they ever walk through the door. The ideal candidate understands storytelling, classic car culture, and performance-driven marketing—balancing creativity with measurable results.

Employment Type: Full Time/Part Time

Schedule: Monday - Friday 8 AM - 5 PM

Core Responsibilities

Brand & Voice Management

• Maintain a consistent Rebel Road brand voice across all platforms
• Ensure all content aligns with company values, culture, and professionalism
• Protect brand reputation through thoughtful posting and response practices

Social Media Management

• Plan, create, schedule, and publish content across platforms (Facebook, Instagram, TikTok, YouTube, etc.)
• Capture and showcase builds, behind-the-scenes work, team highlights, and customer stories
• Monitor engagement, respond to comments/messages, and route leads appropriately

Content Creation

• Produce high-quality photo, video, and written content
• Coordinate with shop leadership to document builds and milestones
• Develop short-form and long-form content that educates and excites our audience

Marketing Campaigns & Promotions

• Assist in planning and executing promotions, launches, and events
• Support hiring campaigns, community initiatives, and brand partnerships
• Collaborate with leadership on seasonal or goal-driven marketing efforts

Lead Generation & Tracking

• Support inbound lead generation through social channels
• Track inquiries generated from marketing efforts
• Report performance metrics and ROI to leadership

Website & Online Presence Support

• Assist with website updates, photos, and basic content edits
• Maintain Google Business Profile and online listings
• Support review generation and reputation management strategies

Key Performance Indicators:

• Follower and audience growth
• Engagement rates (likes, comments, shares, saves)
• Lead inquiries generated from marketing channels
• Content consistency and posting cadence
• Brand sentiment and online reputation
• Campaign performance vs. goals

Required Skills & Qualifications

• Strong understanding of branding and storytelling
• Comfortable in a fast-paced, hands-on environment
• Experience with photo/video capture and basic editing tools
• Self-motivated with strong organizational skills

Preferred Experience

• Automotive, motorsports, or enthusiast-based marketing
• Experience with analytics and reporting tools
• Familiarity with paid ads, SEO basics, or email marketing
• Community-based or small business marketing experience
• Highly organized and deadline-driven
• Proactive communicator with leadership and shop staff
• Comfortable working independently with accountability
• Willing to be present in the shop to capture real content

Company Culture Fit

• Passion for classic cars and craftsmanship
• Strong alignment with Rebel Road’s family-like, goal-oriented culture
• Pride in representing the company publicly and professionally
• Desire to grow with a scaling company

Growth Path

This role has growth potential into:

• Marketing Manager
• Brand Director

As Rebel Road Hot Rod Garage expands, this position will be critical in supporting future locations and national brand presence.

This job description is not intended to be all-inclusive. Duties and responsibilities may evolve as the company grows.

Jan 8, 2026