Responsibilities
This role encompasses a 50% effort split between Ace Doran and Bennett Corporate initiatives, focusing on North/Northeast regional activities.
Social Media & Content
- Manage Ace Doran social media accounts (Facebook, LinkedIn, Instagram, TikTok).
- Create and schedule engaging content, including posts, videos, and stories.
- Capture photos and videos of trucks, drivers, and company events.
- Create marketing strategies to increase Ace Doran footprint in specific markets (Cincinnati, Cleveland, Indianapolis, Louisville, Lexington, Pittsburgh, etc.) outlining our capabilities.
Digital & Print Marketing
- Design flyers, advertisements, banners, and recruiting materials.
- Assist with website updates on Acedoran.com, including driver stories, O/O and fleet driving job postings.
- Prepare materials and signage for events, trade shows, and driver appreciation week.
- Create and assist with PowerPoint presentations.
Recruiting & Driver Engagement Support
- Promote open positions through online platforms and social media campaigns.
- Develop driver testimonials and success stories.
- Organize appreciation gifts, branded merchandise, and giveaways.
Event Coordination
- Support the Ace Doran team during company events.
- Assist with event planning, setup, registration, and live coverage (photos, updates).
Market Research & Reporting
- Track marketing campaign performance and engagement metrics.
- Assist with HubSpot CRM data entry and lead follow-up.
Corporate Initiatives
- Bennett Motorsports program – campaign support for annual racing schedule.
- HubSpot best practices for email marketing, social media, lead tracking.
Regional Business Unit Support
- Collaborate with the strategic marketing manager to execute marketing plans supporting business objectives.
- Public Relations: craft press releases, award submissions, news stories and share them with media and internal stakeholders.
- Marketing boots on the ground: identify business unit needs, conduct meetings, document and report them to marketing management.
- Sales support: craft PowerPoint presentations to showcase strengths and capabilities for client meetings and new business pitches.
- Email/Text Marketing: maintain email marketing platform and HubSpot CRM to send communications to prospects, customers, and employees.
- Reporting: track and report on campaign effectiveness using KPIs, making data‑driven recommendations for improvement.
- Teamwork: collaborate cross‑functionally with design, web and video production teams to ensure consistent messaging and brand presentation across all marketing materials.
Qualifications
- Minimum of 2 years of experience in a marketing or event planning role.
- Strong verbal and written communication skills.
- Proficient in digital marketing tools: Canva/Creative Suite, PowerPoint, working with AI.
- Ability to work independently and efficiently on multiple projects to meet deadlines.
- Strong project management skills with an emphasis on meeting deadlines in a fast‑paced environment.
- Comfortable interacting with all levels of staff, from C‑Suite executives to operational teams and blue‑collar employees.
- Available to work flexible hours before, during and after events.
- Experience coordinating events, symposiums, and tradeshows.
- Social media posting, management and reporting experience.
- Excellent project management, attention to detail and communication skills.
- Transportation and Logistics industry experience is a plus.
EEO/Vets/Women/Minorities/ Disabled/Veterans
www.bennettig.com