Marketing Director

Motion Recruitment; Hartford (CT); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading insurance company located in Hartford, Connecticut seeks a Marketing Director to support integrated marketing campaign development. The ideal candidate will have over 6 years of experience in marketing, possess strong account management skills, and have deep knowledge of digital marketing platforms. This position is a 6-month hybrid contract with responsibilities that include leading marketing campaigns and collaborating with internal clients. Competitive compensation package offered.

Qualifications

• 6+ years of experience in advertising, marketing, or related field.
• Strong account management and project management skills.
• Deep understanding of digital marketing and advertising platforms.
• Proven ability to build strong internal team/client relationships.
• Minimum of 1 year of leadership or team lead experience.

Responsibilities

• Develop creative briefs for marketing campaigns.
• Lead execution and oversight of marketing campaigns.
• Communicate effectively with internal partners.
• Ensure compliance with brand guidelines.
• Advise on budget and logistical constraints.

Skills

Account management

Digital marketing

Project management

Analytical skills

Leadership

Communication skills

Tools

Excel

PowerPoint

Job description

Overview

Our client, an American insurance company providing personal, business, bond, and specialty insurance, is looking to hire a Marketing Director to join their team in Hartford, Connecticut. This is an initial 6-month hybrid contract opportunity.

As their Integrated Marketing Director, you will support and work on an integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives.

Contract Duration: Initial 6-month contract (with possibility of extension).

Responsibilities

• Develop creative briefs grounded in insights and provide thought starters to the creative teams.
• Share creative briefs with key channel partners to develop integrated marketing campaigns meeting business needs; collaborate with marketing and channel leads to establish approach, deliverables, and timing.
• Provide clear, thoughtful, and strategic marketing recommendations to meet business objectives.
• Lead the execution and oversight of designated campaigns with cross-functional teams, coordinating with planning managers and/or project management.
• Communicate effectively to channel partners, planning managers, and project management throughout campaign development and execution.
• Use written and verbal communication to inform, brief, persuade, and summarize across internal, external, and client audiences.
• Understand and uphold brand standards and ensure compliance with brand guidelines.
• Provide clear and thoughtful feedback on creative work, inspire creative talent, and ensure outcomes align with approved strategies.
• Generate new ideas based on a thorough understanding of business objectives.
• Provide strategic input to planning managers in developing integrated marketing campaigns.
• Contribute to content development with thoughtful, strategic input.
• Ensure budgets and timelines are realistically set and met.
• Advise partners on priorities and trade-offs based on budget and logistical constraints; recommend additional or alternative resources when needed.
• Maintain knowledge of advertising and media platforms and trends.

Qualifications/Requirements

• 6+ years of experience in advertising, marketing, or related field.
• Strong account management skills and working knowledge of project management.
• Deep understanding of digital marketing and digital advertising platforms, including digital, web, video production, field marketing, paid media, and social media.
• Strong computer skills; expert knowledge of Excel and PowerPoint.
• Proven track record working with and managing multiple clients and internal teams on marketing campaigns and creative development.
• Ability to successfully work in a matrix organization.
• Proven ability to build and lead strong internal team/client relationships and effectively motivate teams.
• Excellent organizational ability with strong attention to detail.
• Ability to prioritize and multitask.
• Strong analytic skills and ability to make sound decisions.
• Strong oral, written, and presentation skills.
• Minimum of 1 year of leadership or team lead experience.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Project Management

Industries

• Insurance