Director of Marketing

All Weather Seal of West Michigan Inc; Lowell (MI); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Company vehicle

Gas card

Paid training and leadership dev.

Medical, dental & vision

401(k) with company match

Paid time off

High-energy, leadership-driven team

Job summary

All-Weather Seal of West Michigan in Lowell, MI is seeking an experienced Director of Marketing to lead our marketing organization, develop leaders, and drive in-person lead generation across Michigan. This true director-level role oversees marketing managers, aligns with Sales and Operations, and keeps the sales schedule full at an affordable cost.

The ideal candidate has proven success in hands-on marketing leadership, strong performance-based strategies, and a people-first approach.

Qualifications

• Must have experience in in-person marketing or lead generation.
• Experience leading leaders and managing marketing teams.
• Strong understanding of performance-based marketing environments.
• High character, professionalism, and people-first leadership style.
• Ability to lead by example and practice what you preach.
• Comfort working in an in-office, hands-on leadership role.

Responsibilities

• Lead, mentor, and develop all marketing managers across the organization
• Drive diversified, in-person lead generation strategies to consistently fill the sales schedule
• Oversee marketing performance, metrics, and cost efficiency across multiple locations
• Conduct regular one-on-one meetings and leadership development with marketing managers
• Partner closely with Sales, Operations, and Executive Leadership to align goals
• Maintain visibility into daily execution while setting direction for growth and improvement
• Travel to support teams in our service territory

Skills

In-person marketing

Lead marketing teams

Performance-based marketing

People-first leadership

Lead by example

In-office leadership

Job description

Director of Marketing All-Weather Seal of West Michigan – Lowell, MI (In-Office)

Occasional travel to Traverse City and other retail locations

Pay & Perks Up Front $150,000 – $200,000/year (base salary + performance bonus)

• Full-Time
• Company Vehicle + Gas Card
• Paid Training & Ongoing Leadership Development
• Medical, Dental & Vision Benefits
• 401(k) with Company Match
• Paid Time Off
• High-Energy, Leadership-Driven Team Environment

About All-Weather Seal

All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 45 years. We specialize in premium windows, showers, and metal roofing. We are known for our people-first culture, strong leadership, and commitment to doing things the right way.

As we continue to grow across Michigan, we’re investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations.

About the Role

• We’re seeking an experienced, hands-on Director of Marketing to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost.
• This position reports to the Marketing and Ops VP and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance.
• MUST have experience in the home improvement industry.

What You’ll Do

• Lead, mentor, and develop all marketing managers across the organization
• Drive diversified, in-person lead generation strategies to consistently fill the sales schedule
• Oversee marketing performance, metrics, and cost efficiency across multiple locations
• Conduct regular one-on-one meetings and leadership development with marketing managers
• Partner closely with Sales, Operations, and Executive Leadership to align goals
• Maintain visibility into daily execution while setting direction for growth and improvement
• Travel to support teams in our service territory

What You Bring

• Proven experience in in-person marketing or lead generation
• Demonstrated success leading leaders and managing marketing teams
• Strong understanding of performance-based marketing environments
• High character, professionalism, and people-first leadership style
• Ability to lead by example and “practice what you preach”
• Comfort working in an in-office, hands-on leadership role

Who Thrives in This Role

The best fit for this position is someone who is:

• A confident, steady people leader
• Comfortable holding teams accountable while developing talent
• Strategic but still hands-on
• Driven by results and continuous improvement
• Energized by building strong teams and leaders
• Aligned with a values-driven, family-owned company