Marketing Leader

Diverse Talent Pool; Cincinnati (OH); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

FSA/HSA plans

Four weeks paid time off

Job summary

Donovan Energy is seeking a marketing leader to collaborate with the company’s senior leadership and sales teams to develop and implement strategic and tactical marketing plans. This role requires someone with strong business to business marketing experience, ideally with solution/service companies.

A primary outcome is to drive more successful engagement with decision makers and to increase brand awareness of our capabilities.

Qualifications

• Education: College degree or equivalent experience in business to business marketing.
• Experience: 3-5 years of business-to-business marketing experience.

Responsibilities

• Develop and execute the company’s strategic and tactical marketing plan, including ideal client profile, brand positioning, marketing priorities, lead generation, client segmentation, and KPI tracking.
• Set up and manage platforms (LinkedIn, Google Analytics, Google My Business, Email software), develop a team LinkedIn activation plan, track leads, and define marketing roles.

Skills

CRM software

PowerPoint

LinkedIn

LinkedIn Sales Navigator

Content creation

Google Analytics

Gmail/Drive/Microsoft Office

Design & video

Education

College degree or equivalent experience in B2B marketing

Tools

Hubspot

LinkedIn Sales Navigator

Google Analytics

Google My Business

PowerPoint

Microsoft Office

Gmail

Google Drive

Job description

POSITION OVERVIEW

Donovan Energy is seeking a marketing leader to work collaboratively with the company’s senior leadership and sales teams to develop and implement our strategic and tactical marketing plans. This role requires someone with strong business to business marketing experience, ideally with solution/service companies. A primary outcome is to drive more successful engagement with specific decision makers in our target industry verticals (healthcare, industrial, hospitality, senior living, parking and office) and to increase the overall brand awareness and positioning of our capabilities and results that our solutions deliver. The role also includes responsibility for the creation and delivery of the marketing activity calendar and content across multiple platforms (website, social media, press releases and speaking events). The primary, key performance indicator of success will be sales leads that are generated and passed along to the sales team; the secondary indicator is a branded and continually updated/refreshed identity that everyone in the organization can easily comprehend and communicate. The ideal candidate has experience in leveraging the full capabilities of our existing marketing tools: CRM (Hubspot), PowerPoint, LinkedIn, and other lead generation tools/tactics, as well as a background in creating and driving regional groups and events. Furthermore, the candidate should have sufficient experience, confidence and aptitude to identify, articulate and execute on marketing-related strategies without day-to-day oversight; but at the same time is sufficiently trainable and flexible to reside comfortably and successfully within our dynamic business and industry.

BACKGROUND INFORMATION

Donovan Energy was founded 6 years ago and has grown to the level that it now requires the efforts of a full-time marketing professional. To date, our marketing function has been the group effort of a few well-intentioned (but time-challenged) individuals within the company, but without an overarching strategy and plan. The company acknowledges that it requires this function to keep growing. The ideal candidate is in the “sweet spot” of having 3-7 years of business-to-business marketing experience.

RESPONSIBILITIES

1. Develop and execute the company’s strategic and tactical marketing plan, including the following components:
   a. Develop ideal client profile (e.g. turnkey lighting in parking facilities; EVSE in apartment complexes)
   b. Brand positioning & key messages
   c. Establish marketing priorities
   d. Develop and implement a sales lead generation plan
   e. Develop current client segmentation & engagement plan
   f. Create and cleanse existing database to highlight ideal clients and prospects
   g. Develop marketing KPI tracker & dashboard
   h. Own and advocate for marketing budget
   i. Develop and communicate content calendar template & 1-month forward view of content planned for release
2. Manage and execute “day to day” marketing related initiatives:
   a. Create and update content and assets
   b. Set-up & manage platforms (LinkedIn, Google Analytics, Google My Business, E-mail software, etc.)
   c. Develop a team LinkedIn activation plan
   d. Offer sales lead implementation, tracking, analysis & enhancement recommendations
   e. Define all marketing-related roles & responsibilities

KNOWLEDGE & EXPERIENCE

• Education: College degree or equivalent experience in business to business marketing.
• Experience: The ideal candidate is in the “sweet spot” of having 3-5 years of business-to-
  business marketing experience.

COMPTETENCE & SKILLSET

• Excellent verbal and written communication skills
• Excellent problem-solving skills with the ability to drive resolution
• Practical knowledge of Google based cloud collaboration tools (i.e. Gmail, Google Drive,
  etc.) and the Microsoft Office suite
• Expertise with PowerPoint and delivering compelling presentations
• Experience working with Customer Relationship Management (CRM) software
• Proficiency in the following is preferred, but an aptitude to learn is a must. LinkedIn; LinkedIn
  Sales Navigator
• Hubspot
• Writing for multiple audiences
• Design (web content and design, graphic design, video production)
• Google office suite
• Microsoft Office (PowerPoint)

PERSONAL ATTRIBUTES

• An understanding and experience in positively contributing to great corporate culture
• Collaborative, strategic, and results oriented
• Excited about Donovan Energy and the potential to transform our economy to run on clean,efficient energy and positively impact the world
• High level of self-confidence, motivation, maturity, and integrity
• Capable of finding answers to questions
• Driven to support customers, vendors and partners
• Sense of humor

COMPENSATION

• Salary ranges from $50,000-$75,000 , commensurate with experience and with future opportunity for growth
• Group health, dental, and vision insurance as well as FSA and HSA plans
• Four weeks paid time off plus nine holidays
• Flexible working environment

WHY SHOULD YOU JOIN DONOVAN ENERGY?

• Fast growing company growing within a hot, purpose-driven industry.
• Great people who genuinely care about and take care of each other – really.
• There is an existing, successful marking plan underway (you are not starting from scratch)
• Complete and compelling solution set
• Strong value propositions and return on investment (ROI) solutions
• Known, ideal deal target verticals
• Fun.