Director of Field Marketing

Rose James Company; Warminster Township (Bucks County); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Rose James Company in Bucks and Montgomery Counties, PA is seeking a Director of Field Marketing to build, lead, and scale its local direct marketing and customer acquisition team. This hands-on leadership role combines field marketing, canvassing, lead generation, recruiting, training, territory management, and team leadership to drive measurable results in a fast-growing home improvement business.

You will recruit and develop Field Marketing Representatives, manage local territories, and

Qualifications

• Experience in field marketing and direct-to-consumer campaigns.
• Proven ability to recruit and develop field teams.
• Strong communication and organizational skills.

Responsibilities

• Recruit, interview, hire, onboard, and train Field Marketing Representatives
• Build and lead a field marketing and canvassing team
• Coach representatives on communication, lead generation, appointment setting, and customer engagement
• Develop and manage residential canvassing and direct marketing campaigns
• Identify and assign neighborhoods and territories based on opportunity and performance
• Establish daily, weekly, and monthly production expectations
• Track appointments, lead quality, conversion, activity, and individual performance
• Conduct field coaching, team meetings, and ongoing training
• Work alongside the team in the field to improve performance
• Hold team members accountable to activity and production standards
• Develop additional direct-to-consumer lead generation channels
• Coordinate community events, home shows, neighborhood campaigns, referral programs, and local partnerships
• Recruit and develop future leaders as the department grows
• Partner with company leadership on hiring, production, territory expansion, and growth strategy

Skills

Field marketing

Direct sales

Lead generation

Team leadership

Recruiting

Job description

Director of Field Marketing

Bucks / Montgomery Counties, PAIn Office / In the Field$80,000–$120,000+ Total CompensationFull-Time | Base Salary + Performance Bonus

The Opportunity

Our client is a rapidly growing residential home improvement company seeking a Director of Field Marketing to build, lead, and scale its local direct marketing and customer acquisition team.

The organization offers a young, dynamic, competitive, and growth-oriented culture where high performers can take on significant responsibility and grow with the company.

This is a hands‑on leadership role combining field marketing, canvassing, direct marketing, lead generation, recruiting, training, territory management, and team leadership.

The Director of Field Marketing will recruit and develop Field Marketing Representatives, manage local territories, execute direct-to-consumer campaigns, and generate qualified homeowner opportunities for the sales team.

This is not a traditional digital marketing or desk‑based marketing role. We’re looking for a leader who enjoys building teams, developing people, working in the field, and driving measurable results.

What You’ll Do

• Recruit, interview, hire, onboard, and train Field Marketing Representatives
• Build and lead a high-performing field marketing and canvassing team
• Coach representatives on communication, lead generation, appointment setting, and customer engagement
• Develop and manage residential canvassing and direct marketing campaigns
• Identify and assign neighborhoods and territories based on opportunity and performance
• Establish daily, weekly, and monthly production expectations
• Track appointments, lead quality, conversion, activity, and individual performance
• Conduct field coaching, team meetings, and ongoing training
• Work alongside the team in the field to improve performance
• Hold team members accountable to activity and production standards
• Develop additional direct-to-consumer lead generation channels
• Coordinate community events, home shows, neighborhood campaigns, referral programs, and local partnerships
• Recruit and develop future leaders as the department grows
• Partner with company leadership on hiring, production, territory expansion, and growth strategy

What We’re Looking For

• Experience in field marketing, canvassing, direct sales, door-to-door sales, lead generation, or customer acquisition
• Leadership, management, training, or team development experience
• Strong recruiting and people-development skills
• Ability to coach, motivate, and hold a performance-driven team accountable
• Strong communication and organizational skills
• Comfortable working both in the office and in the field
• Ability to manage multiple territories, priorities, and team members
• Valid driver’s license and reliable transportation
• Comfortable operating in a fast-paced, high-growth environment

Experience within home improvement, roofing, windows, siding, solar, remodeling, telecommunications, pest control, security, or other residential direct-to-consumer industries is strongly preferred.

Ideal Background

You may currently be a:

• Field Marketing Manager
• Canvassing Manager
• Field Marketing Director
• Canvassing Director
• Direct Marketing Manager
• Field Sales Manager
• Lead Generation Manager
• Door-to-Door Sales Manager

We’re especially interested in leaders who are competitive, energetic, entrepreneurial, people-focused, and motivated by building something.

Compensation

Expected Total Compensation: $80,000–$120,000+

Compensation includes a competitive base salary plus performance-based incentives tied to team production and department performance.

Why Join?

This is an opportunity to join a young, dynamic company experiencing rapid growth and take ownership of a customer acquisition channel that will play a major role in its continued expansion.

You won’t simply inherit a department and maintain it. You’ll have the opportunity to recruit the team, develop the people, build the culture, expand territories, and directly impact company growth.