MARKETING DIRECTOR

Town East Rehabilitation and Healthcare Center; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Priority Management Group is seeking a Clinical Marketing Director to lead marketing and public relations for a healthcare facility. You will develop strategic plans, coordinate with administrators, and communicate clearly with residents, families, staff, and external partners.

You must understand nursing facility operations, privacy laws, and regulatory guidelines while building community relations and implementing programs that promote quality care and sound operations.

Qualifications

• Bachelor’s degree required or equivalent experience.
• 5 years marketing/PR in healthcare may substitute degree.
• Knowledge of nursing facility regulations and release of information laws.

Responsibilities

• Plan, organize and implement marketing and public relations programs.
• Communicate effectively with administrators, community groups, residents and families.
• Stay informed on laws and guidelines governing nursing facility operations.

Skills

Effective communication

Public relations

Mass media advertising

Community relations

Education

Bachelor’s degree in marketing/PR/healthcare administration

Job description

COME JOIN OUR AMAZING TEAM!Priority Management Group’s vision is to be the preferred provider of care and employer of choice by exceeding the expectations of our residents and their families, creating an exceptional work environment for our staff and promoting excellence in our quality of services provided. We are looking for a Clinical Marketing Director to be a part of our incredible team who has the same vision.As a Marketing Director, you must be able to read, write, speak, and understand the English language. Possess the ability to make independent decisions when circumstances warrant such action. Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public. Must have advanced training in hospital or nursing facility administration. Must be knowledgeable of nursing and medical practices and procedures as well as laws, regulations and guidelines pertaining to nursing facility administration. Must possess the ability to work harmoniously with other personnel. Must possess the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care and maintaining a sound operation. Must be thoroughly familiar with the laws, regulations and guidelines governing the release of information. Must have patience, tact, cheerful disposition and enthusiasm as well as be willing to handle personnel based on whatever maturity level at which they are currently functioning. Must possess the ability to seek new methods and principles and be willing to incorporate them into existing practices. Must be able to maintain good personnel relations and employee morale. Must not pose a direct threat to the health or safety of other individuals in the workplace.EducationA bachelor’s degree from an accredited college/university or equivalent. (Five (5) year(s) experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s degree.)ExperienceMust possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations. Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies. Must possess the ability to communicate effectively, orally and in writing. Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator. Must possess the ability to establish, implement and maintain effective marketing and public relations program