Marketing Director

PACS Group; Pleasanton (CA); On-site; USD 54,000 - 66,000; Full time

Job summary

PACS Group in California is seeking a Marketing and Public Relations lead to develop, coordinate, direct, and administer our facility's marketing and public relations programs and services.

The role requires building robust PR policies, managing departmental budgets, and fostering cross‑department collaboration to strengthen community engagement, census, and information sharing. You will supervise communications, organize surveys, and ensure information accuracy.

Qualifications

• Bachelor's Degree required; five years' experience in marketing/public relations in healthcare may substitute for degree.
• Ability to read, analyze, and interpret business materials; ability to write reports, business correspondence, and procedures; ability to present information clearly.

Responsibilities

• Coordinate and direct facility marketing and public relations programs to increase census and inform the community.
• Develop and maintain policies governing release of information in line with Privacy Rules and Regulations.
• Assist directors in marketing PR policy development; foster inter-department collaboration to support campaigns.
• Review and update marketing and PR policies annually; implement changes as needed.
• Develop, implement and track customer satisfaction surveys to gauge service quality.
• Ensure accurate public information materials about services provided by the facility.
• Organize internal communications via bulletins, newsletters, and meetings; support activity and social services departments.
• Prepare an operating department budget for Administrator approval and allocate resources.
• Maintain confidentiality of resident care information and report any unauthorized disclosures.

Skills

Communication skills

Reading and writing

Presentation skills

Analytical thinking

Education

Bachelor's Degree from an accredited college/university

Job description

Rate: $60,000

General Purpose

The primary purpose of your job position is to develop, coordinate, direct, and administer our facility's marketing and public relations programs and services.

Essential Duties

• Maintain a current listing of all resident care employee phone numbers. Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Review the facility's marketing and public relations policies and procedures at least annually and make changes as necessary
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the facility's policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.
• Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
• Maintain an adequate liaison with families, residents, and community and civic leaders.
• Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
• Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
• Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
• During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
• Assist department directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training and orientation programs concerning the facility's marketing and public relations programs and activities
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
• Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
• Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
• Serve on various committees of the facility as directed by the Administrator.
• Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.
• Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.

Supervisory Requirements

This position has supervisor responsibilities

Qualification

• Education and/or Experience
  • Must possess, as a minimum, A Bachelor's Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor's Degree.)
• Language Skills
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees.
• Mathematical Skills
  • Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
• Reasoning Ability
  • Ability to solve practical problems and deal with a varie