Marketing Director

Mondo; Atlanta (GA); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Health

Dental

Vision

401K

PTO

Job summary

Mondo in Atlanta is seeking a Director of Marketing Growth to lead revenue-focused strategies, drive customer acquisition, and improve long-term business performance with executive leadership. You will own the end-to-end marketing plan, optimize omnichannel campaigns across email, SMS, web, social and paid media, lead webinar strategy, and collaborate with Sales on conversions.

This role demands 15 years of marketing experience (B2C preferred), HubSpot Marketing Hub expertise, and a track record

Qualifications

• 15+ years of progressive marketing experience, preferably in B2C environments.
• Proven success marketing subscription-based products or services.
• Experience leading omnichannel marketing initiatives across email, SMS, web, paid media, and social channels.
• Strong expertise with HubSpot Marketing Hub.
• Experience building, managing, and optimizing marketing funnels.
• Demonstrated success driving customer acquisition, lifecycle marketing, retention, and revenue growth.
• Experience partnering with Sales to achieve business objectives.
• Previous leadership experience managing marketing teams.
• Strong understanding of analytics, reporting, and data-driven decision making.
• Experience leading website optimization and conversion rate improvement initiatives.
• Excellent communication, collaboration, and leadership skills.

Responsibilities

• Own the end-to-end marketing strategy focused on revenue generation.
• Develop and optimize omnichannel campaigns across email, SMS, web, social, and paid media.
• Lead webinar strategy and maximize registration, attendance, and conversion performance.
• Build and optimize marketing funnels to increase customer acquisition and retention.
• Partner closely with Sales to improve conversion rates and align marketing initiatives with revenue goals.
• Oversee website optimization, conversion rate improvements, and SEO initiatives.
• Manage affiliate and partnership marketing programs.
• Lead A/B testing and performance optimization across campaigns and landing pages.
• Track marketing KPIs, revenue forecasts, and campaign performance.
• Manage and mentor internal marketing team members and external agency partners.
• Serve as a strategic thought partner to executive leadership on growth initiatives.

Skills

Marketing strategy

Omnichannel

HubSpot Marketing Hub

Funnel optimization

Analytics

Leadership

Sales alignment

Education

Bachelor's degree (preferred)

Job description

Job Title: Director of Marketing Growth
Location-Type: Hybrid (3 days onsite)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $140-175kbase salary Bonus (OTE 225-250k)
Benefits: Eligible for Health, Dental, Vision, 401K, PTO

Job Description

Lead and execute revenue-focused marketing strategies that drive customer acquisition, subscription growth, and long-term business performance while partnering closely with executive leadership.

Day-to-Day Responsibilities

• Own the end-to-end marketing strategy focused on revenue generation.
• Develop and optimize omnichannel campaigns across email, SMS, web, social, and paid media.
• Lead webinar strategy and maximize registration, attendance, and conversion performance.
• Build and optimize marketing funnels to increase customer acquisition and retention.
• Partner closely with Sales to improve conversion rates and align marketing initiatives with revenue goals.
• Oversee website optimization, conversion rate improvements, and SEO initiatives.
• Manage affiliate and partnership marketing programs.
• Lead A/B testing and performance optimization across campaigns and landing pages.
• Track marketing KPIs, revenue forecasts, and campaign performance.
• Manage and mentor internal marketing team members and external agency partners.
• Serve as a strategic thought partner to executive leadership on growth initiatives.

Requirements

Minimum Requirements:

• 15 years of progressive marketing experience, preferably within B2C environments.
• Proven success marketing subscription-based products or services.
• Experience leading omnichannel marketing initiatives across email, SMS, web, paid media, and social channels.
• Strong expertise with HubSpot Marketing Hub.
• Experience building, managing, and optimizing marketing funnels.
• Demonstrated success driving customer acquisition, lifecycle marketing, retention, and revenue growth.
• Experience partnering closely with Sales to achieve business objectives.
• Previous leadership experience managing marketing teams.
• Strong understanding of analytics, reporting, and data-driven decision making.
• Experience leading website optimization and conversion rate improvement initiatives.
• Excellent communication, collaboration, and leadership skills.

Preferred Qualifications

• Experience marketing to mid- or late-career consumer audiences.
• Experience within high-growth subscription businesses.
• Background in affiliate marketing or partnership development.
• Experience managing agencies and cross-functional creative teams.
• Bachelor's degree (preferred but not required).