Marketing Director

Better Life Science, LLC; Alpharetta (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Better Life Science, LLC, based in Alpharetta, GA, seeks an experienced Director of Marketing to lead strategy, drive customer acquisition, and revenue growth across paid ads, SEO, e‑commerce, CRM, content, and partnerships.

The role requires hands-on execution, analytics, and ownership of programs from planning to performance; comfortable with healthcare marketing to mature audiences.

Qualifications

• 5+ years of marketing experience, with hands-on digital marketing.
• Experience with paid advertising, SEO, analytics, and e-commerce marketing.
• Strong experience with Google Ads, Facebook/Instagram Ads, Google Analytics, CRM, and KPI reporting.
• Experience with Shopify and content marketing.
• Experience with customer retention, cross-selling, upselling, and revenue growth.
• Strong analytical, communication, and project-management skills.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsibilities

• Develop and execute the company's overall marketing and growth strategy.
• Manage and optimize Google Ads, Meta Ads, and other paid channels.
• Manage and optimize Amazon and Walmart listings and paid ads.
• Lead SEO, content strategy, Google Analytics, and performance reporting.
• Manage and optimize Shopify e-commerce experience and conversion funnel.
• Develop CRM, email, retention, upselling, and customer acquisition strategies.
• Grow and manage affiliate and influencer partnerships.
• Track KPIs including CPA, ROAS, conversion rate, revenue, retention, and marketing ROI.
• Create and coordinate marketing content and creative using Canva, Illustrator, and Photoshop.
• Leverage AI tools such as ChatGPT, Grok, and Google Gemini to improve marketing efficiency.
• Work with leadership, agencies, freelancers, and cross-functional teams to execute marketing initiatives.
• Identify new opportunities to increase traffic, conversions, customer acquisition, and revenue.

Skills

Digital marketing

Paid advertising

SEO

Analytics

E-commerce marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Facebook/Instagram Ads

Google Analytics

CRM

Shopify

Canva

Illustrator

Photoshop

ChatGPT

Grok

Google Gemini

Job description

Better Life Science is seeking an experienced, hands‑on Director of Marketing to lead our marketing strategy and drive customer acquisition and revenue growth.

This role will own marketing across paid advertising, SEO, e‑commerce, CRM, content, affiliate/influencer marketing, analytics, and website optimization. The ideal candidate is both strategic and execution‑oriented and can take initiatives from planning through execution and performance analysis.

Our marketing director will have to be comfortable with advertising sexual health and wellness to mature audiences.

Responsibilities

• Develop and execute the company's overall marketing and growth strategy.
• Manage and optimize Google Ads, Meta Ads, and other paid channels.
• Manage and optimize Amazon and Walmart marketplace listings and paid Ads.
• Lead SEO, content strategy, Google Analytics, and performance reporting.
• Manage and optimize our Shopify e‑commerce experience and conversion funnel.
• Develop CRM, email, retention, upselling, and customer acquisition strategies.
• Grow and manage affiliate and influencer partnerships.
• Track KPIs including CPA, ROAS, conversion rate, revenue, retention, and marketing ROI.
• Create and coordinate marketing content and creative using tools such as Canva, Illustrator, and Photoshop.
• Leverage AI tools such as ChatGPT, Grok, and Google Gemini to improve marketing efficiency.
• Work with leadership, agencies, freelancers, and cross‑functional teams to execute marketing initiatives.
• Identify new opportunities to increase traffic, conversions, customer acquisition, and revenue.

Requirements

• 5+ years of marketing experience, with significant hands‑on experience in digital marketing.
• 5+ years of experience with paid advertising, SEO, analytics, and e‑commerce marketing.
• Strong experience with Google Ads, Facebook/Instagram Ads, Google Analytics, CRM, and KPI reporting.
• Experience with Shopify.
• Experience with customer retention, cross‑selling, upselling, and revenue growth.
• Strong analytical, communication, and project‑management skills.
• Ability to work independently and take ownership of the marketing function.
• Bachelor's degree in Marketing, Business, or related field preferred.

Preferred:

Experience in healthcare, diagnostics, wellness, regulated industries, DTC e‑commerce, affiliate/influencer marketing, or subscription businesses.

The Ideal Candidate

We're looking for an entrepreneurial marketer who can think strategically but also execute. This person should be comfortable managing campaigns, analyzing data, improving the website, developing new growth opportunities, and working directly with leadership to build a scalable marketing engine.

This is an opportunity to have significant ownership over the marketing function and directly influence the growth of Better Life Science.