Marketing Development Specialist

The University of Toledo; Ottawa Hills (OH); On-site; USD 54,000 - 58,000; Full time

Job summary

The University of Toledo is seeking a Marketing Development Specialist to serve as the enrollment marketing account representative. You will develop and execute campaigns, create assets (photos, social posts, emails) and drive recruitment communications to meet enrollment objectives and strengthen internal partnerships.

A bachelor’s degree is required. Proficiency with Microsoft Office, especially Excel, PowerPoint and Word, and experience with Slate or similar enrollment CRM is expected.

Qualifications

• Bachelor’s degree required.
• Strong Excel, Power Point and Word skills.
• Experience with enrollment CRM platforms (Slate).

Responsibilities

• Serve as account representative for enrollment marketing.
• Create and execute marketing campaigns and assets (photos, social media posts, emails).
• Coordinate recruitment communications projects and ensure alignment with objectives.
• Build strong relationships with internal partners and stakeholders.

Skills

Communication skills

AP Style guidelines

Relationship building

Project management

Education

Bachelor's degree

Tools

Microsoft Office

Excel

PowerPoint

Word

Slate CRM

Job description

Title: Marketing Development Specialist

Department Org: Enroll Mgmt Marketg - 103070

Employee Classification: U1 - Unclassified PSA FT

Bargaining Unit: Professional Staff Association

Primary Location: MC AD

Shift: 1

Start Time: 8:15am End Time: 5:00pm

Posted Salary: $54,000-$58,000

Float: {bOther1}

Rotate: {bOther2}

On Call: {bOther3}

Travel: {bOther4}

Weekend/Holiday: {bOther5}

Job Description

Serves as account representative for enrollment marketing withinThe University of Toledo to provide reliable counsel to partnersand internal division offices, create and execute marketingcampaigns, marketing assets (photos, social media posts, emails,etc.) and recruitment communications projects that supportachievement of enrollment objectives and build strong, lastingrelationships. This position will need to understand enrollmentmanagement marketing/communication needs and objectives and ensureall recruitment marketing and communication align with Universitystandards, strategy and priorities.

Minimum Qualifications

Education/experience:

• Bachelor’s degree required.
• Excellent computer skills in Microsoft Office, strong Excel,Power Point and Word skills and experience required.
• Experience with enrollment CRM platforms/communication CRMplatforms (ex: Slate).

Communication and other skills:

• Excellent written (including editing) and oral communicationskills.
• Knowledge or ability to learn and adhere to AP Styleguidelines.
• Self-motivated with the ability to follow directions whileworking independent
• Management of social media accounts on platforms includingInstagram and TikTok.
• Photography and videography recording and editing for multipleplatforms.
• Basic graphic design skills (or experience in a self-servicedesign platform like Canva).
• Basic web editing. Knowledge of web and email accessibilitystandards.
• High proficiency in project management, attention to detail,prioritization of work and organizational skills required.
• Ability to build relationships and develop trust withstakeholders.
• Ability to contribute to team projects.
• A high degree of professionalism and strong work ethic coupledwith a sense of responsibility and integrity required.
• Ability to work under minimal supervision, tight timeconstraints, and periodic high-volume circumstances.
• Willingness and ability to take direction from various sourcesrequired.
• Must be flexible and available outside of normal business hours.May be required to respond to urgent matters at all times of theday and/or on scheduled days off.

Preferred Qualifications

• Prefer minimum of three years of marketing, project managementexperience, and/or enrollment management experience.

Conditions of Employment

To promote the highest levels of health and well-being, theUniversity of Toledo campuses are tobacco-free. Pre-employmenthealth screening requirements for the University of Toledo HealthScience Campus Medical Center will include drug and other requiredhealth screenings for the position.

Equal Employment Opportunity Statement

The University of Toledo is an equal opportunity employer. TheUniversity of Toledo does not discriminate in employment,educational programs, or activities on the basis of race, color,religion, sex, age, ancestry, national origin, sexual orientation,gender identity and expression, military or veteran status,disability, familial status, or political affiliation.

The University is dedicated to attracting and retaining the bestand brightest talent and fostering a culture of respect.

The University of Toledo provides reasonable accommodation toindividuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at [e-mail] or 419-530-4747 between the hours of 8:30 a.m. and 5 p.m.

Computer access is available at most public libraries and at theOffice of Human Resources located in the Center for AdministrativeSupport on the UToledo Main Campus.

Advertised

14 Aug 2026 Eastern Daylight Time

Applications close