Marketing Data Systems Analytics

AppleOne Employment Services; Las Vegas (NV); On-site; USD 47,000 - 58,000; Full time

Job summary

AppleOne Employment Services is seeking a Marketing Data Systems Analytics Specialist for an onsite direct hire in Las Vegas, NV. The role bridges marketing insights with data platforms to turn member data into actionable guidance that improves campaign performance.

You will build and maintain campaign dashboards, conduct post-campaign analyses, support marketing data systems, and translate findings for marketing leadership, contributing to growth and cross-sell opportunities in a financial

Qualifications

• Bachelor’s degree in Marketing Analytics, Data Science, Business Intelligence, Information Systems, Statistics, or related quantitative field.
• 3–5 years of data analytics experience, including at least 2 years focused on marketing analytics.
• Strong proficiency with SQL and data visualization tools.

Responsibilities

• Develop and maintain campaign performance dashboards measuring ROI and channel effectiveness.
• Analyze campaign results across direct mail, email, digital advertising, broadcast, social media, and outdoor advertising.
• Support marketing data systems, platform administration, and integrations with banking and digital systems.
• Translate member and marketing data into actionable recommendations for business growth.
• Communicate analytics findings clearly to marketing leaders and non-technical stakeholders.

Skills

Marketing dashboards

Campaign analytics

SQL

Data visualization

Statistical methods

Communication skills

Education

Bachelor’s degree in Marketing Analytics or related quantitative field

Job description

Job Summary

We are seeking a Marketing Data Systems Analytics Specialist for a direct hire, onsite opportunity in Las Vegas, NV. This role connects marketing intelligence with data systems, helping a credit union turn member data into actionable insights that support campaign performance, member growth, loan growth, product cross-sell, and overall marketing effectiveness.

This is an excellent opportunity for a data-driven marketing analytics professional who enjoys working at the intersection of data systems, business intelligence, and marketing technology. The role offers meaningful visibility with marketing leadership, the chance to influence campaign strategy, and the opportunity to work in a collaborative financial services environment that values accuracy, insight, teamwork, and continuous improvement.

Key Responsibilities

• Develop and maintain campaign performance dashboards measuring response rates, conversion rates, cost-per-acquisition, cost-per-funded-loan, ROI, and marketing channel effectiveness.
• Conduct timely post-campaign analysis and provide actionable recommendations to improve audience targeting, creative, offers, channels, and overall campaign performance.
• Support A/B and multivariate testing strategies, including analysis of statistically valid results and optimization recommendations.
• Manage and support marketing technology platforms, data integrations, and reporting workflows across core banking, digital banking, and related systems.
• Convert member, campaign, and product data into meaningful insights that support membership growth, loan growth, cross-sell opportunities, and wallet share expansion.
• Communicate complex analytics findings clearly to marketing leaders and non-technical stakeholders.

Compensation and Benefits

• Compensation: $33.76 to $42.20 per hour.
• Job Type: Direct hire.
• Work Arrangement: Onsite position in Las Vegas, NV.

Required Qualifications and Skills

• Develop and manage marketing dashboards, performance reporting, and campaign analytics.
• Analyze campaign results across direct mail, email, digital advertising, broadcast, social media, and outdoor advertising.
• Support marketing data systems, platform administration, and integrations with banking and digital systems.
• Translate member and marketing data into actionable recommendations for business growth.
• Bachelor’s degree in Marketing Analytics, Data Science, Business Intelligence, Information Systems, Statistics, or a related quantitative field required.
• Minimum of 3 to 5 years of data analytics experience, including at least 2 years focused on marketing analytics.
• Strong proficiency with SQL and data visualization tools required.
• Solid understanding of statistical methods, marketing performance measurement, segmentation, and propensity modeling.
• Ability to build clear reports and dashboards that communicate performance trends, campaign impact, and optimization opportunities.
• Strong analytical, problem-solving, and communication skills, with the ability to present insights to non-technical audiences.
• Ability to work onsite in Las Vegas, NV.

Preferred Qualifications

• Experience with core banking systems and digital banking platforms, including systems such as Jack Henry Symitar and Q2.
• Previous experience in financial services, banking, or credit union environments.
• Experience with AI-powered analytics tools.
• Knowledge of member analytics, product cross-sell strategy, loan marketing analytics, and customer lifecycle reporting.

Equal Opportunity Employer / Disabled / Protected Veterans

The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program. https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.