Marketing Data Strategy & Analytics Lead

Shieldai; San Mateo (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization. This role partners with Marketing leadership to define data structures, reporting, and governance, while guiding pipelines with MarTech and data engineers.

The ideal candidate blends strategic thinking with hands-on SQL, data modeling, and ETL skills, delivering cross-functional analyses and compelling C-suite narratives.

Qualifications

• 5–8 years in marketing analytics or related roles with data ownership.
• Experience defining data/reporting requirements with stakeholders.
• Hands-on SQL, data modeling, and ETL knowledge.
• Experience delivering exec-level, cross-functional analyses.
• Strong storytelling and executive communication skills.
• Experience with analytics tools (GA, BigQuery, Looker Studio/Tableau, Salesforce).
• Strong project management and proactive ownership.
• Experience building or maintaining analytics infrastructure.

Responsibilities

• Own marketing data definitions, schemas, and reporting structures.
• Design data storage and governance with MarTech and data engineers.
• Review designs with SQL fluency and partner with engineers and vendors.
• Maintain centralized dashboards as a single source of truth for leadership.
• Lead cross-functional analyses at the CMO level with clear narratives.
• Prepare executive updates and strategic storylines for leadership.
• Define metrics and targets with Marketing leadership and track progress.
• Identify opportunities to improve data quality and efficiency.

Skills

Marketing analytics

Executive storytelling

Cross-functional collaboration

Project management

Ownership / self-starter

Strategic thinking

Strong communication

Tools

SQL

Data modeling

ETL concepts

Google Analytics

Google BigQuery

Looker Studio

Tableau

Salesforce

Job description

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization. This role partners with Marketing leadership to define data structures, reporting, and governance, while guiding pipelines with MarTech and data engineers.

The ideal candidate blends strategic thinking with hands-on SQL, data modeling, and ETL skills, delivering cross-functional analyses and compelling C-suite narratives.