Growth Marketing Manager – Audience & Analytics

Lever, Inc.; San Diego, Northern (CA, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Shield AI is seeking a Marketing Manager to build and execute an audience growth strategy across first-party social channels and communities. You will develop growth models, identify scalable acquisition opportunities, and partner with communications, social, field marketing, and video teams to expand reach and influence.

Your role emphasizes turning data into actionable insights, building dashboards, and driving engagement metrics while optimizing paid-growth levers and budgets.

Qualifications

• 3+ years in growth/digital marketing analytics or audience development.
• Experience analyzing performance across social platforms (LinkedIn, X, Instagram, YouTube, Reddit).
• Able to translate data into actionable recommendations and growth strategies.

Responsibilities

• Own audience growth analysis across first-party social channels and third-party communities.
• Build audience segmentation frameworks to identify priority personas and opportunities.
• Partner with Social and Communications teams to inform content strategy with insights.
• Manage paid-growth levers and budget to accelerate acquisition and engagement.
• Track and report on growth, engagement, conversion, and retention metrics.
• Identify high-potential communities, creators, and distribution opportunities.
• Develop dashboards and reports translating data into growth actions for stakeholders.
• Support testing across creative, copy, targeting, channels, and formats.
• Monitor platform trends and audience shifts to inform strategy.

Skills

Growth marketing

Digital analytics

Social analytics

Paid social campaigns

Audience development

Cross-functional collaboration

Tools

Analytics dashboards

Job description

Shield AI is seeking a Marketing Manager to build and execute an audience growth strategy across first-party social channels and communities. You will develop growth models, identify scalable acquisition opportunities, and partner with communications, social, field marketing, and video teams to expand reach and influence.

Your role emphasizes turning data into actionable insights, building dashboards, and driving engagement metrics while optimizing paid-growth levers and budgets.