Marketing Data & Analytics Strategy Manager (R6054)

Shieldai; San Mateo (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization. This role partners with Marketing leadership to define data structures, reporting, and governance, while guiding pipelines with MarTech and data engineers.

The ideal candidate blends strategic thinking with hands-on SQL, data modeling, and ETL skills, delivering cross-functional analyses and compelling C-suite narratives.

Qualifications

• 5–8 years in marketing analytics or related roles with data ownership.
• Experience defining data/reporting requirements with stakeholders.
• Hands-on SQL, data modeling, and ETL knowledge.
• Experience delivering exec-level, cross-functional analyses.
• Strong storytelling and executive communication skills.
• Experience with analytics tools (GA, BigQuery, Looker Studio/Tableau, Salesforce).
• Strong project management and proactive ownership.
• Experience building or maintaining analytics infrastructure.

Responsibilities

• Own marketing data definitions, schemas, and reporting structures.
• Design data storage and governance with MarTech and data engineers.
• Review designs with SQL fluency and partner with engineers and vendors.
• Maintain centralized dashboards as a single source of truth for leadership.
• Lead cross-functional analyses at the CMO level with clear narratives.
• Prepare executive updates and strategic storylines for leadership.
• Define metrics and targets with Marketing leadership and track progress.
• Identify opportunities to improve data quality and efficiency.

Skills

Marketing analytics

Executive storytelling

Cross-functional collaboration

Project management

Ownership / self-starter

Strategic thinking

Strong communication

Tools

SQL

Data modeling

ETL concepts

Google Analytics

Google BigQuery

Looker Studio

Tableau

Salesforce

Job description

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BATaircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

Job Description:

Shield AI is seeking a highly motivated Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization, and to drive operational execution alongside it. This role will work closely with Marketing leadership and cross-functional partners to define how marketing data is structured, reported, and used to inform decisions.

The ideal candidate combines a strategic mind with hands-on technical fluency. They can sit with stakeholders to define requirements and design how data should be structured and stored, partner closely with technical builders on pipeline and infrastructure decisions, and own cross-functional performance analysis at the CMO level, turning that analysis into clear storylines for the C-suite.

• Own the definition of marketing data and reporting requirements. Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structures
• Design how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirements
• Bring enough technical fluency (SQL, data modeling, ETL concepts) to review technical designs, troubleshoot issues, and be a credible partner to the engineers and vendors building the infrastructure
• Own the design and maintenance of centralized reporting and dashboards across the marketing funnel, ensuring a consistent, single source of truth for leadership
• Lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into a clear view of what happened, why, and what to do next
• Prepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite, translating complex data into clear, action-oriented narratives
• Partner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goals
• Proactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programs

• 5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role, with a track record spanning both strategic analysis and data/schema ownership
• Demonstrated experience defining data and reporting requirements with stakeholders and designing how that data should be structured and stored
• Hands‑on technical fluency, including SQL, data modeling, and enough understanding of ETL and data pipeline concepts to partner effectively with engineers and MarTech on build decisions
• Experience owning executive‑level, cross‑functional performance analysis, synthesizing data across channels into a strategic narrative for senior leadership
• Strong storytelling and executive communication skills, with the ability to translate complex data into clear, C‑suite‑ready narratives
• Experience with analytics tools such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and Salesforce
• Strong project management skills, with a demonstrated ability to drive cross‑functional initiatives from planning through execution
• Highly proactive and self‑starting, able to operate with a high degree of ownership and autonomy

• Direct experience building or maintaining ETL pipelines, data models, or analytics infrastructure
• Familiarity with marketing funnel measurement and attribution models
• Fluent in AI/automation tools to improve analytics, reporting, or marketing workflows

Full-time regular employee offer package:

Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package:

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.

Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed toequal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.