Marketing Data & Analytics Strategy Lead

Shield; San Mateo (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Bonus

Benefits

Equity

Job summary

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization. You will work with Marketing leadership and cross-functional partners to define data structures, reporting, and how data informs decisions.

The role blends strategic thinking with hands-on technical fluency, partnering with MarTech and data engineers to design pipelines and infrastructure while delivering C-suite level performance analyses and clear,

Qualifications

• 5-8 years of experience in marketing analytics or similar roles with data ownership.
• Experience defining data/reporting requirements with stakeholders.
• Hands-on SQL, data modeling, ETL concepts for pipelines.
• Executive-level cross-functional performance analyses and storytelling.
• Familiarity with Google BigQuery, Google Analytics, Looker Studio and Tableau, Salesforce.

Responsibilities

• Own marketing data definitions, reporting requirements, schemas, and structures.
• Design and govern data storage, pipelines, and infrastructure in collaboration with MarTech and engineering.
• Review technical designs and collaborate with engineers and vendors on data infrastructure.
• Create centralized dashboards across the marketing funnel for leadership.
• Lead cross-functional analyses at the CMO level and translate into clear narratives.
• Prepare executive updates and strategic storylines for Marketing leadership and the C-suite.
• Partner with Marketing on annual/quarterly plans, metrics, and targets.
• Identify opportunities to improve data quality and marketing analytics efficiency.

Skills

Marketing analytics

Marketing operations

Strategy consulting

Data schema ownership

SQL

Data modeling

ETL concepts

Looker Studio

Tableau

Google Analytics

BigQuery

Salesforce

Executive storytelling

Tools

Looker Studio

Tableau

Salesforce

BigQuery

Google Analytics

Job description

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization. You will work with Marketing leadership and cross-functional partners to define data structures, reporting, and how data informs decisions.

The role blends strategic thinking with hands-on technical fluency, partnering with MarTech and data engineers to design pipelines and infrastructure while delivering C-suite level performance analyses and clear,