Marketing & Data Specialist / Communications Specialist 2

Minnesota State Colleges and Universities; White Bear Lake (MN); Remote; USD 41,000 - 60,000; Full time

Job summary

Minnesota State in White Bear Lake is seeking a Marketing & Data Specialist / Communications Specialist 2 to lead marketing, data coordination, and operational support for CE&C and its noncredit programming. You will manage projects, advise on audiences, messaging, and campaigns while ensuring alignment with branding standards and accessibility requirements.

The role requires expertise in marketing strategy, digital marketing and analytics, plus strong writing, editing and stakeholder

Qualifications

• Three years of progressively responsible experience in marketing, communications or related field with campaigns.
• Knowledge of marketing strategy, digital marketing, email marketing and analytics.
• Strong written and verbal communication for diverse audiences.
• Willingness to travel to offsite metro locations to support operations.
• Proficiency with CMS, mass email tools, photo storage and graphic design tools.

Responsibilities

• Marketing, Communications, and Enrollment Strategy
• Program Marketing and Enrollment Growth
• Content Development and Brand Alignment
• Digital Marketing, Analytics, and Performance Management
• Project, Vendor, and Communications Management
• Data Systems, Payroll Coordination, and Operational Support
• Payroll and Workflow Management
• Data Systems and Instructional Support
• Coordination and Customer Service
• Special Projects and Departmental Support

Skills

Marketing strategy

Campaign development

Digital marketing

Audience targeting

Communication

Writing/editing

Travel

Administrative procedures

Education

Bachelor's degree substitution

Associate's degree substitution

Tools

Microsoft Office

Content management systems

Mass email tools

Graphic design tools

Job description

• Telework Eligible: Yes

Working Title: Marketing & Data Specialist / Communications Specialist 2

Job Class: Communications Specialist 2

Agency: Minnesota State

• Job ID: 98019
• Location: White Bear Lake
• Telework Eligible: Yes
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: Open to all qualified job seekers
• Date Posted: 10/26/2026
• Closing Date: 11/06/2026
• Hiring Agency/Seniority Unit: Minnesota State / Century College
• Division/Unit: MnSCU Century Lakewood CC / MnSCU Century CTC Class/B
• Appointment Type: Unlimited, Full-time
• Work Shift/Work Hours: 7:30am - 4:00pm
• Days of Work: Monday - Friday
• Travel Required: No
• Salary Range: $29.76 - $43.69 / hourly
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Position Purpose

The Marketing & Data Specialist provides professional-level marketing, communications, data coordination, and operational support for Continuing Education & Customized Training (CECT) and its noncredit programming. The position independently manages assigned projects and applies professional judgment, research, analysis, and problem-solving to advance enrollment, community engagement, program visibility, revenue objectives, and effective program operations.

• Marketing: Develops, implements, evaluates, and improves targeted marketing and communications strategies that advance enrollment, community engagement, program visibility, and revenue for assigned academic and workforce programs. Serves as a communications resource to program managers, faculty, and subject matter experts, advising on audiences, messaging, channels, campaign approaches, and best practices. Uses marketing and enrollment data to evaluate performance and recommend changes. Work is performed within institutional branding, editorial, accessibility, and communications requirements while allowing professional discretion in determining how assigned objectives are achieved.
• Data Control: Coordinates payroll, data systems, instructional support, reporting, and related operational processes for several complex programs. Serves as a primary resource for assigned systems and workflows, researches discrepancies, resolves operational issues, develops tracking mechanisms, and recommends process improvements. Work includes established procedures as well as situations requiring research, judgment, coordination, and solutions when no immediate or prescribed solution exists.

Position Responsibilities

• Marketing, Communications, and Enrollment Strategy
• Program Marketing and Enrollment Growth
• Content Development and Brand Alignment
• Digital Marketing, Analytics, and Performance Management
• Project, Vendor, and Communications Management
• Data Systems, Payroll Coordination, and Operational Support
• Payroll and Workflow Management
• Data Systems and Instructional Support
• Coordination and Customer Service
• Special Projects and Departmental Support

Minimum Qualifications (must Have At Time Of Application)

• Training: Three years of progressively responsible experience in marketing, communications, digital marketing, enrollment marketing, public relations, or a closely related field, including demonstrated responsibility for developing and implementing marketing campaigns; creating audience-specific content and messaging; utilizing digital marketing tools and platforms; analyzing campaign, enrollment, or audience data; and making recommendations or adjustments based on performance results. (A Bachelor's degree may substitute for one year of experience; an Associate's degree may substitute for six (6) months of experience. Degree must be in a related field to marketing or communications.)
• Marketing Knowledge and Skills: Demonstrated knowledge of marketing strategy and campaign development, including digital marketing, email marketing, social media, website content, audience targeting, search engine optimization, marketing analytics, and campaign evaluation. Ability to interpret marketing and enrollment data and use results to recommend or implement changes that improve engagement, enrollment, program visibility, and revenue.
• Communication and Customer Service Skills: Ability to communicate effectively, professionally, and appropriately with diverse internal and external audiences; interpret complex information; respond to questions; explain processes; and resolve customer and stakeholder issues.
• Writing and Editing: Demonstrated ability to produce, edit, and evaluate clear, accurate, audience-appropriate communications for internal and external audiences. Knowledge of Associated Press style, plain-language principles, accessibility considerations, and professional digital communications practices.
• Travel: Ability to travel to offsite metro locations to support operations
• Communication Tools: Intermediate or above knowledge of standard computer software programs (i.e. Microsoft Office) for word processing, spreadsheets, and databases sufficient to create, modify, and manage them. Must be able to maintain accurate records of program activities. Proficiency with online tools including content management systems, mass email tools, photo storage solutions, and graphic design tools.
• Development of administrative and programmatic procedures: Ability to make recommendations to management for new or revised administrative and program practices and procedures for smooth and efficient office operation. Evaluate communication issues, identify potential solutions, implement and resolve those issues.

Preferred Qualifications (desired but not expected to have to enter job)

• Graphic design skills to develop creative print and digital mediums that ensure consistency with brand and marketing goals
• Project-management skills sufficient to organize and manage multiple concurrent marketing, communications, and operational projects, establish priorities and timelines, coordinate stakeholders, monitor deliverables, and resolve barriers to successful completion.
• Demonstrated success developing strategic communication or marketing campaigns and using performance data to evaluate and improve results.
• Demonstrated initiative, independence, sound judgment, and ability to meet deadlines under pressure.
• Experience in marketing, preferably in higher education, workforce development, or public sector
• Experience working with and supporting diverse populations
• Ability to maintain confidentiality and follow confidentiality requirements (e.g. FERPA)

Minnesota State does not authorize the use of E Verify for employment purposes, and Century is unable to consider candidates who require employment sponsorship, as the associated costs are prohibitive for the college.

Contact

If you have questions about this position, contact Rebecca Edberg at [e-mail] or 651-444-2167.

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Rebecca Edberg at [e-mail].

About Minnesota State

Minnesota State is committed to attracting, retaining, and developing talented employees who serve our 340,000+ students each year throughout the state. We have a vibrant and diverse system of 33 colleges and universities with 15,300+ dedicated faculty and staff focused on student success.

Century College is a 2-year community and technical college in White Bear Lake, Minnesota.

As one of the largest two-year colleges in Minnesota, we serve over 18,000 credit and non-credit students every year.

We offer degrees, diplomas, certificates, and courses in general education and transfer, business, human services, health sciences, technology, engineering, applied design, industrial, and non-credit workforce training.

With various student support and student life opportunities, including athletics, student clubs and organizations, campus theatre, Multicultural Center, LGBTQ Center, Veterans Center, and much more, Century College provides a welcoming and vibrant campus community.

As a "community" college, we care about our locality. We are engaged, connected, and a resource within our local communities, including K-12 and workforce/industry partners.

Working together to improve the state we love.

What do Minnesota's State employees have in common?

• A sense of purpose in their work
• Connection with their coworkers and communities
• Opportunities for personal and professional growth

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
• Fertility care, including IVF
• Diabetes care
• Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
• Tax-free expense accounts for health, dental, and dependent care
• Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

• Training, classes, and professional development
• Tuition reimbursement
• Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

• A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
• Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
• Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

Other Information

Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.