Data Science & Analytics Lead: Attribution & MMM

BMG360; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

BMG360 in New York is seeking a Data Science & Analytics Lead with 6+ years of experience. This is a hands-on technical lead role focused on analysis, modeling, and owning attribution and measurement methodologies.

You will partner with media, account, finance, and data engineering teams to build MMM and MTA, run lift tests, and translate results into actionable BI dashboards for leadership and staff.

Qualifications

• 6+ years in marketing analytics, data science, or measurement-focused role.
• Bachelor's degree in Statistics, Economics, Mathematics, Data Science or CS or equivalent experience.
• Deep hands-on experience with direct and modeled attribution (MTA) and MMM.
• Proficiency in BI tools like Power BI or Looker for dashboards.
• Strong statistical foundation: experimental design, causal inference, regression, time series.
• Strong SQL for production analysis in a cloud warehouse.
• Strong Python or R for modeling and analysis.
• Experience with media data (platform spend, CRM, conversion data).
• Clear communication to both technical and non-technical stakeholders.
• Demonstrated technical leadership: model reviews, setting standards, peer reviews.

Responsibilities

• Own attribution and measurement strategy across MTA, incrementality tests, lift studies, and MMM.
• Design and run holdouts, geo experiments, and matched market tests.
• Build and maintain MMMs to inform budget allocation across channels and markets.
• Develop BI dashboards and self-service reporting for non-technical users.
• Collaborate with data engineering on data platform requirements and pipelines.
• Translate model outputs into media and budget recommendations.
• Validate models and document assumptions for scrutiny.
• Lead analysis and model reviews, guiding run quality and standards.
• Explore AI/agent-assisted analytics for faster exploration and QA.

Skills

6+ years experience in analytics

MTA / MMM modeling

SQL

Python or R

Power BI / Looker

Data storytelling

Communication with non-technical

Technical leadership

Education

Bachelor's degree in Statistics / CS / Economics

Tools

Power BI

Looker / Looker Studio

SQL

Job description

BMG360 in New York is seeking a Data Science & Analytics Lead with 6+ years of experience. This is a hands-on technical lead role focused on analysis, modeling, and owning attribution and measurement methodologies.

You will partner with media, account, finance, and data engineering teams to build MMM and MTA, run lift tests, and translate results into actionable BI dashboards for leadership and staff.