Marketing Data Product Analyst — Data-Driven Campaigns

The Walt Disney Company; Burbank (CA); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Education opportunities

Special extras

Job summary

The Walt Disney Company in Burbank, CA, seeks an Analyst, Marketing Data Product to join the Performance Marketing arm. You will help deliver the product roadmap, build data-driven campaign planning tools, and develop AI-enabled prototypes with the team.

You will own dashboards, ensure data quality, and write user stories for engineers to align efforts across groups while delivering measurable campaign insights.

Qualifications

• 3+ years in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Experience with Tableau, Looker, or Power BI for data visualization.
• Strong SQL skills and handling large datasets.
• Familiarity with workflow tracking or project management tools (e.g., Airtable).
• Ability to manage multiple projects and meet deadlines.
• Proven critical thinking and problem-solving abilities.

Responsibilities

• Build dashboards that effectively communicate campaign performance and help users make informed decisions.
• Own an array of detailed tables and collections; ensure data quality.
• Write and approve technical user stories for engineers; coordinate cross-group delivery.
• Ensure media analytics tools and dashboards continue to deliver value; verify data with SQL.
• Leverage AI/LLMs to develop prototypes and tools with the broader team.

Skills

Data engineering/analytics

Data visualization tools

SQL

Project management tools

Multitasking

Problem solving

Education

Bachelor's in CS/Business Analytics

Master's degree (preferred)

Job description

The Walt Disney Company in Burbank, CA, seeks an Analyst, Marketing Data Product to join the Performance Marketing arm. You will help deliver the product roadmap, build data-driven campaign planning tools, and develop AI-enabled prototypes with the team.

You will own dashboards, ensure data quality, and write user stories for engineers to align efforts across groups while delivering measurable campaign insights.