Analyst, Marketing Data Product

The Walt Disney Company; Burbank (CA); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Education opportunities

Special extras

Job summary

The Walt Disney Company in Burbank, CA, seeks an Analyst, Marketing Data Product to join the Performance Marketing arm. You will help deliver the product roadmap, build data-driven campaign planning tools, and develop AI-enabled prototypes with the team.

You will own dashboards, ensure data quality, and write user stories for engineers to align efforts across groups while delivering measurable campaign insights.

Qualifications

• 3+ years in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Experience with Tableau, Looker, or Power BI for data visualization.
• Strong SQL skills and handling large datasets.
• Familiarity with workflow tracking or project management tools (e.g., Airtable).
• Ability to manage multiple projects and meet deadlines.
• Proven critical thinking and problem-solving abilities.

Responsibilities

• Build dashboards that effectively communicate campaign performance and help users make informed decisions.
• Own an array of detailed tables and collections; ensure data quality.
• Write and approve technical user stories for engineers; coordinate cross-group delivery.
• Ensure media analytics tools and dashboards continue to deliver value; verify data with SQL.
• Leverage AI/LLMs to develop prototypes and tools with the broader team.

Skills

Data engineering/analytics

Data visualization tools

SQL

Project management tools

Multitasking

Problem solving

Education

Bachelor's in CS/Business Analytics

Master's degree (preferred)

Job description

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team…and if you didn’t – it’s probably because our targeting is that good.

We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.

As an Analyst, Marketing Data Product, you will assist the delivery of our product roadmap. You will help create innovative campaign planning tools, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.

This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools. If you're excited about this, please get in touch – we'd love to hear from you!

The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

You Will / Responsibilities:

• Build dashboards that effectively communicate campaign performance and help our users make informed decisions
• Live and breathe our data – become the owner for an array of detailed tables and collections (and make sure the data is always high quality)
• Write and approve technical user stories for engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries to verify data quality
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

You Will Have / Required Qualifications:

• 3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• An understanding of SQL and working with large datasets
• Experience with workflow tracking or project management tools (e.g., Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications:

• Knowledge of digital ad serving, tracking, and implementation
• Knowledge of ad platforms, including DMPs, Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo

Required Education:

Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analyticsor equivalent work experience

Preferred Education:

Master’s degree in relevant subject area

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Burbank, CA is $97,500.00 to $130,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.