Marketing Data Insights Analyst

Wellmark Blue Cross and Blue Shield; Des Moines (IA); On-site; USD 65,000 - 90,000; Full time

Job summary

Wellmark Blue Cross and Blue Shield seeks a Marketing Data Analyst to turn marketing data into action, govern data quality, and build dashboards. You’ll partner with stakeholders to measure campaigns, map data sources, and translate insights into recommendations that drive business outcomes.

The role requires hands-on analytics with tools like GA, GTM, Looker Studio, and Power BI, plus strong communication skills and a collaborative mindset. Apply at [e-mail].

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, data science, or related field.
• 3+ years in performance marketing, media measurement, growth analytics, or related areas.
• Experience with GA, GTM, Looker Studio, and/or Adobe analytics tools.
• Strong marketing principles to translate data into insights and decisions.
• Proven project management skills and ability to meet deadlines.
• Proficiency with Microsoft Office (Excel, Word, PowerPoint).
• Excellent written and verbal communication for stakeholders.

Responsibilities

• Turn marketing data into meaningful action across channels.
• Perform data quality reviews and govern data accuracy.
• Build and maintain reports and dashboards to reveal end-to-end customer journeys.
• Collaborate with stakeholders to measure campaigns and optimize marketing spend.
• Develop measurement plans, data mappings, and data governance practices.
• Deliver timely analysis and data-driven recommendations to leadership.

Skills

Google Analytics

Power BI

Excel

Stakeholder communication

Data storytelling

Education

Bachelor's degree in marketing, business, data science, or related field

Tools

Google Tag Manager 360

Looker Studio

Adobe Target

Adobe Experience Platform

Power BI dashboards

Job description

Wellmark Blue Cross and Blue Shield seeks a Marketing Data Analyst to turn marketing data into action, govern data quality, and build dashboards. You’ll partner with stakeholders to measure campaigns, map data sources, and translate insights into recommendations that drive business outcomes.

The role requires hands-on analytics with tools like GA, GTM, Looker Studio, and Power BI, plus strong communication skills and a collaborative mindset. Apply at [e-mail].