Marketing Data Analyst - Remote

Workoo Technologies; Boston (MA); Remote; USD 80,000 - 100,000; Full time

Job summary

A dynamic marketing firm is seeking a proactive Marketing Data Analyst to analyze data for informing strategic marketing decisions. The role includes conducting complex data analyses, collaborating with teams, and making recommendations based on performance monitoring. The ideal candidate has a Bachelor's degree in a relevant field and at least 5 years of experience in marketing analysis. Strong analytical skills, familiarity with decision analytics tools, and excellent communication abilities are essential. This is a remote position based in Boston.

Qualifications

• 5+ years experience in marketing analysis.
• Ability to work with all levels of the organization.
• Experience working in a highly regulated industry.

Responsibilities

• Analyze and generate insights to assist the Marketing team.
• Conduct analysis including retrieval and manipulation of complex datasets.
• Monitor ongoing performance of marketing strategies.
• Influence leadership regarding marketing decisions.
• Plan and execute projects from start to finish.

Skills

Strong understanding of decision analytics practices and tools

Strong analytical and problem-solving skills

Experience with SQL

Experience with PowerBI

Experience with R

Experience with SAS

Excellent verbal and written communication skills

Excellent organizational skills and attention to detail

Excellent time management skills

Education

Bachelors degree in Business Administration, Mathematics, Computer Science, or Information Systems

Job description

About the job Marketing Data Analyst - Remote

The Marketing Data Analyst is a proactive, results-oriented individual responsible for analyzing and segmenting data with a bias towards generating insights to inform marketing strategies and models. The analyst must have experience with decision analytic practices and tools while also being able to communicate with a wide range of stakeholders.

Duties and Responsibilities:

• Responsible for analyzing and generating insights which will then assist the Marketing team in development of marketing strategies.
• Conduct analysis including retrieval, manipulation and analysis of complex datasets.
• Responsible for the ongoing performance monitoring of marketing strategies and making subsequent recommendations in order to improve performance.
• Ability to work with and influence leadership regarding marketing decisions.
• Plan and execute projects from start to finish.
• Partner with various teams (Marketing, Operations, Compliance, etc.) to ensure solutions meet business needs and objectives.
• Effectively communicate with various levels of stakeholders internally and externally (executives, partners, customers, etc.).
• Perform other related duties as assigned.

Education and Experience

• Bachelors degree in Business Administration, Mathematic, Computer Science, Information Systems, or similar from an accredited college/university
• 5+ years experience in marketing analysis

Qualifications & Skills

• Strong understanding of decision analytics practices and tools
• Strong analytical and problem-solving skills
• Experience with various analytical tools (SQL, PowerBI, R, SAS, etc.)
• Proven ability to work with all levels of the organization
• Experience working in a highly regulated industry
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Ability to work in a fast-paced environment
• Work is performed in a standard office setting
• The noise level in the work environment is usually quiet

Physical Demands

• Sedentary work that primarily involves sitting/standing
• Light work that includes moving objects up to 20 pounds occasionally

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.