Marketing Data Analyst (Remote)

Workoo Technologies; Raleigh (NC); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading marketing agency is seeking a Marketing Data Analyst to leverage data in driving advertising and marketing strategies. The ideal candidate will possess a passion for analyzing campaign performance, with a strong background in data tools like Google Data Studio and SQL. Responsibilities include leading data audits and creating dashboards while ensuring client alignment. This is a remote role based in Raleigh, North Carolina, offering an opportunity to contribute significantly to data-driven decision-making.

Qualifications

• Minimum of 3 years data and analytics experience with digital media campaign analysis.
• Strong qualitative and quantitative skills for data narrative.
• Excellent written and verbal communication skills.

Responsibilities

• Lead analytical innovations and present new ideas.
• Audit media partner data and identify discrepancies.
• Create and maintain reporting dashboards.

Skills

Google Data Studio

SQL (basic understanding)

Excel

Data spreadsheets

Ad platforms familiarity

Job description

About the job Marketing Data Analyst (Remote)

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

About the role:

Allied Global Marketing is looking for an experienced Digital Media Data Analyst to join our team. The ideal candidate is a self-starter who is passionate about advertising and marketing grounded in data and analytics. This candidate needs to have marketing, digital and web management experience, strong communication skills and must be proactive in providing insights, analysis and recommendations based on data.

Responsibilities:

• Lead analytical innovations at the agency, must be comfortable staying ahead of the curve, presenting new ideas, and tying that to the work the agency does.
• Handle ongoing (weekly/monthly) QA and data audit of media partner data and client data to identify discrepancies.
• Lead tracking and manage various marketing campaigns and coordinate the appropriate course of action with the client team.
• Lead regular client meetings to discuss technical issues/projects/QA/data integrity.
• Create and maintain reporting dashboards and other automated systems.
• Use tools and third-party ad serving technologies to analysis and report on client data.
• Work closely with media and client team to deliver client reports, evaluate performance trends and identify areas for improving campaign performance.
• Demonstrate a strong understanding of each client's campaign and look for opportunities to grow the account.
• Assist with trouble shooting, directional guidance for placement and QA of website pixels from paid media partners.

Requirements:

• REQUIRED: Google Data Studio, Big Query, SQL (basic understanding), excel and data spreadsheets.
• Familiarity with ad platforms like Google Ads, Google Campaign Manager, DV360, Facebook Ads, Twitter Ads, TikTok Ads and Snapchat Ads.
• A minimum of 3 years of data and analytics experience with experience in digital media campaign analysis.
• Ability to pull actionable insights from and communicate to clients and/or client teams.
• Strong qualitative and quantitative skills with ability to weave data into a compelling narrative.
• Possess excellent written and verbal skills
• Comfortable working in a fast-paced, dynamic and ever-evolving environment.
• Expertise in managing expectations against timelines and project delivery.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.