Growth-Focused Marketing Data Analyst

First American; Santa Rosa (CA); On-site; USD 74,000 - 99,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

Paid time off

Employee stock purchase plan

Job summary

First American is seeking a data‑driven Marketing Analyst with 3–5 years of analytics experience to support product strategy and customer retention initiatives. The role uses Python/SQL to analyze pricing, behavior, and campaigns, translating findings into actionable recommendations for cross‑functional teams.

The ideal candidate will build dashboards and models, work with marketing, product, and finance, and deliver executive‑level insights with clarity and impact.

Qualifications

• Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field.
• 3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.
• Strong hands‑on experience with Python and/or SQL for detailed data analysis.
• Experience analysing large datasets and building models to support business decision‑making.
• Strong understanding of pricing strategy, customer analytics, and retention metrics.
• Ability to communicate insights clearly to both technical and non‑technical audiences.
• Advanced Excel skills; experience with BI and visualization tools such as Tableau, PowerBI, or similar are preferred.
• Nice to Have: Experience in financial services, insurance, banking, lending, fintech, or other regulated industries.
• Familiarity with customer lifecycle analysis, churn modelling, A/B testing, and segmentation.
• Experience supporting product strategy or go‑to‑market decisions through quantitative analysis.
• Working knowledge of statistical methods, forecasting, or predictive modelling.

Responsibilities

• Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives.
• Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities.
• Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness.
• Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies.
• Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools.
• Perform deep‑diving analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI.
• Design and measure tests to assess pricing changes, promotional strategies, and retention programs.
• Synthesize complex data into clear business recommendations and executive‑ready presentations.
• Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments.
• Ensure data quality, consistency, and accuracy across analyses and reporting.

Skills

Python

SQL

Advanced Excel

Data visualization tools

Education

Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field

Tools

Tableau

Power BI

DAX

Data modelling

Job description

First American is seeking a data‑driven Marketing Analyst with 3–5 years of analytics experience to support product strategy and customer retention initiatives. The role uses Python/SQL to analyze pricing, behavior, and campaigns, translating findings into actionable recommendations for cross‑functional teams.

The ideal candidate will build dashboards and models, work with marketing, product, and finance, and deliver executive‑level insights with clarity and impact.