Marketing Data Analyst: Attribution & Dashboards

TRUGREEN; Franklin (TN); On-site; USD 55,000 - 92,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Job summary

TruGreen in Franklin, TN is seeking a Marketing Data Analyst to research, analyze and report on market trends, campaign performance and customer insights. You will develop dashboards and attribution models to optimize direct marketing programs.

Responsibilities include data gathering with SQL/Access, collaborating with digital marketing, and analyzing website and sales trends to guide strategic decisions.

Qualifications

• Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, IT or related field.
• 1–2 years marketing analysis experience or equivalent.
• Equivalent combination of education and experience.
• Strong written and verbal communication skills.

Responsibilities

• Gathers, interprets, integrates and manages large-scale internal data for reporting needs using SQL and Access.
• Develops daily and weekly dashboards to track performance and growth of all direct marketing programs.
• Creates sales attribution model for direct marketing campaigns and interprets the results.
• Analyzes and verifies data to ensure accuracy of direct mail/email campaigns.
• Collaborates with digital marketing team and other internal stakeholders for ad hoc analyses to help make informative business decisions.
• Analyzes website and sales data to identify market and product trends.
• Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs.

Skills

Negotiation

Business acumen

Leadership

Communication

Data analysis

Education

Bachelor's degree in relevant field

Tools

SQL

Access

SAS

Excel

PowerPoint

Job description

TruGreen in Franklin, TN is seeking a Marketing Data Analyst to research, analyze and report on market trends, campaign performance and customer insights. You will develop dashboards and attribution models to optimize direct marketing programs.

Responsibilities include data gathering with SQL/Access, collaborating with digital marketing, and analyzing website and sales trends to guide strategic decisions.