Remote Marketing Data & Insights Analyst

Placements24; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Access to advanced analytics tools

Continuous learning in data science

Collaborative online team

Job summary

Placements24 is seeking a Marketing Data Analyst to turn raw marketing data into actionable insights that drive strategic decisions and campaign optimization in a fully remote setup. You'll collect, clean, and analyze data across web analytics, CRM, social channels, and advertising platforms, then deliver dashboards and reports for stakeholders.

The role emphasizes strong analytical capabilities, proficiency with SQL, Excel, Python or R, and experience with GA, Tableau, and Power BI.

Qualifications

• Experience as a Marketing Data Analyst or similar data-focused marketing role.
• Proficiency in SQL, Excel, and statistical software such as R or Python.
• Experience with web analytics platforms (Google Analytics) and data visualization tools (Tableau, Power BI).
• Excellent analytical and problem-solving skills with attention to detail.
• Strong communication skills; able to present data to technical and non-technical audiences remotely.

Responsibilities

• Collect, clean, and analyze marketing data from sources like web analytics, CRM, social media, and ads platforms.
• Develop and maintain reports and dashboards to track KPIs and campaign results.
• Interpret data to identify trends and inform marketing strategies and budget allocation.
• Provide data-driven recommendations to optimize campaign performance and customer segmentation.
• Collaborate with marketing stakeholders to translate business questions into analyses.
• Stay current with data analysis tools, techniques, and best practices in marketing analytics.

Skills

SQL

Excel

Python

R

Data analysis

Tools

Tableau

Power BI

Google Analytics

Job description

Placements24 is seeking a Marketing Data Analyst to turn raw marketing data into actionable insights that drive strategic decisions and campaign optimization in a fully remote setup. You'll collect, clean, and analyze data across web analytics, CRM, social channels, and advertising platforms, then deliver dashboards and reports for stakeholders.

The role emphasizes strong analytical capabilities, proficiency with SQL, Excel, Python or R, and experience with GA, Tableau, and Power BI.