Marketing Data Analyst

Advisors Excel, LLC; Topeka (KS); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k with matching

Generous PTO

On-site café and gym

Professional development opportunities

Job summary

Advisors Excel is seeking a Marketing Data Analyst to turn complex marketing data into actionable insights. You will partner with Strategic Marketing Coaches and cross-functional teams to build dashboards, analyze campaign performance, and deliver reporting that helps financial advisors improve marketing results.

This on-site role in Topeka, Kansas focuses on data preparation, validation, and quality, with emphasis on data-driven decision making. Sponsorship is not offered at this time.

Qualifications

• 3–5 years of experience in data analysis, marketing analytics, business intelligence, or a related field.
• Proficiency with SQL and experience working with large, complex datasets.
• Experience building dashboards and reports using Power BI, Sigma, or similar BI tools.
• Strong analytical, problem-solving, and communication skills.
• Exceptional attention to detail with a commitment to data accuracy.

Responsibilities

• Support marketing analytics projects through data preparation, validation, and dashboard development.
• Assist with data lake updates and management by loading and refreshing data, maintaining tables, and performing data hygiene and quality assurance checks.
• Build and maintain reports and dashboards in Power BI, Sigma, or similar BI tools.
• Analyze marketing performance across digital, broadcast, email, CRM, and web analytics channels.
• Write SQL queries to extract, join, validate, and analyze marketing data from multiple sources.
• Manage and maintain marketing data within our data lake, ensuring accuracy and data quality.
• Partner with Strategic Marketing & Performance Coaches to develop reporting that measures marketing effectiveness.
• Fulfill ad hoc reporting requests for Strategic Marketing, Digital, Media, and Creative teams.
• Identify trends, opportunities, and data anomalies while providing actionable insights to business partners.
• Maintain documentation for marketing metrics, data definitions, and reporting processes.
• Continuously improve reporting, dashboards, and data quality to help teams make informed decisions.

Skills

SQL

Data analysis

Marketing analytics

Communication skills

Attention to detail

Education

Bachelor's degree

Tools

Power BI

Sigma

Job description

Reporting to: Lead Strategic Marketing and Performance Coach

Location: Topeka, KS - Onsite

Overview:

Turn complex data into clear insights that help marketing teams—and financial advisors—grow.

As a Marketing Data Analyst, you'll transform marketing and media data into meaningful insights that drive smarter business decisions. Partnering with our Strategic Marketing Coaches, Digital, Media, and Creative teams, you'll build dashboards, analyze campaign performance, and deliver reporting that helps financial advisors improve their marketing results. If you enjoy solving problems with data and making a measurable impact, you'll thrive in this role.

This role is located in Topeka, Kansas, and it is exclusively an on-site work arrangement. Additionally, please note that the company does not extend sponsorship opportunities at this time.

What you’ll do:

• Support marketing analytics projects through data preparation, validation, and dashboard development.
• Assist with data lake updates and management by loading and refreshing data, maintaining tables, and performing data hygiene and quality assurance checks.
• Build and maintain reports and dashboards in Power BI, Sigma, or similar business intelligence tools.
• Analyze marketing performance across digital, broadcast, email, CRM, and web analytics channels.
• Write SQL queries to extract, join, validate, and analyze marketing data from multiple sources.
• Manage and maintain marketing data within our data lake, ensuring accuracy and data quality.
• Partner with Strategic Marketing & Performance Coaches to develop reporting that measures marketing effectiveness.
• Fulfill ad hoc reporting requests for Strategic Marketing, Digital, Media, and Creative teams.
• Identify trends, opportunities, and data anomalies while providing actionable insights to business partners.
• Maintain documentation for marketing metrics, data definitions, and reporting processes.
• Continuously improve reporting, dashboards, and data quality to help teams make informed decisions.

Experience you’ll bring:

• 3–5 years of experience in data analysis, marketing analytics, business intelligence, or a related field.
• Proficiency with SQL and experience working with large, complex datasets.
• Experience building dashboards and reports using Power BI, Sigma, or similar BI tools.
• Strong analytical, problem-solving, and communication skills.
• Exceptional attention to detail with a commitment to data accuracy.

Bonus Points:

• Bachelor's degree in Data Analytics, Marketing, Business Analytics, Statistics, Economics, or a related field.
• Experience working with marketing and media performance data, including paid digital advertising, broadcast media, email marketing, CRM, or web analytics.
• Experience with Python or R for data analysis or automation.
• Experience working with cloud-based data warehouses or modern data platforms.

What you’ll get:

• Amazing benefits including medical, dental, vision and 401k (with matching options)
• Generous PTO package from your start date
• Access to an on-site café, gym and primary care
• Continuous personal and professional development opportunities
• Recognition for hard work & exemplary performance
• Employee sponsored events…and more!

Who We Are:

Advisors Excel is a fast paced, innovative company that seeks to service independent financial advisors in a multitude of areas within their business. From operational functions to sales and marketing, our end goal is to help continually grow advisors’ businesses nationwide. We thrive on watching them succeed. Not only does AE want to see the success of our advisors, but also our employees. We have high expectations from them to continually move our business forward. We are on the hunt for positive people who thrive on hard work and in a collaborative team environment. If this sounds like you, then what are you waiting for? We want you to join our team!

Advisors Excel is an Equal Employment Opportunity Employer. Everyone is welcome here – as an inclusive workplace, our employees are always comfortable bringing their true selves to our offices daily.