Consumer Insights Analyst

Addison Group; Fort Worth (TX); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Fast-growing team with significant car

Influence business strategy through数据

Collaborative environment

Exposure to CX/marketing initiatives

Leadership support and development

Job summary

Addison Group in the Dallas–Fort Worth Metroplex is seeking a Consumer Insights Analyst to turn data into business insights and support CX/marketing initiatives. This onsite role collaborates with cross-functional teams to identify trends, establish performance measures, and drive analytics-driven improvements.

The ideal candidate has experience with web analytics (GA or similar), and strong skills in Power BI/Tableau.

Qualifications

• Experience using Google Analytics or similar web analytics tools.
• Strong data analysis and reporting skills.
• Experience building KPIs and translating objectives into metrics.
• Excellent communication to diverse stakeholders.
• Familiarity with Agile or Scrum environments preferred.

Responsibilities

• Analyze data from marketing platforms to identify trends.
• Develop KPIs, scorecards, and performance measures.
• Create dashboards and visualizations for stakeholders.
• Collaborate with partners to translate reporting needs into analytics solutions.
• Improve data governance and data quality in reporting processes.
• Identify opportunities to automate analytics workflows.
• Present findings to leadership and business teams.

Skills

Data analysis

KPI development

Communication

Problem solving

Agile/Scrum experience

Tools

Google Analytics

Power BI

Tableau

Job description

Job Title: Consumer Insights Analyst

Location: Dallas-Fort Worth Metroplex

Salary: $70,000-$85,000 + Bonus & Employee Ownership Program

Work Schedule: Onsite Tuesday-Thursday

Benefits: This position is eligible for medical, dental, vision, and 401(k).

About The Company:

Our client is a growing organization focused on delivering exceptional customer experiences through data-driven decision-making. The company is investing heavily in its analytics and customer insights initiatives, providing employees with the opportunity to influence business strategy, contribute to organizational growth, and work alongside cross-functional teams dedicated to innovation and continuous improvement.

Job Description:

The Consumer Insights Analyst will support customer experience and marketing initiatives by transforming complex data into meaningful business insights. This individual will partner with key stakeholders across multiple departments to identify trends, improve reporting capabilities, establish performance measures, and drive process enhancements through analytics and automation. This role is ideal for a motivated professional who enjoys taking ownership of projects and proactively recommending solutions that improve business outcomes.

Key Responsibilities:

• Analyze and interpret data from various business and marketing platforms to identify trends, opportunities, and actionable insights.
• Develop and maintain KPIs, scorecards, and performance measurement frameworks for multiple business functions.
• Create dashboards, reports, and visualizations that effectively communicate data findings to stakeholders.
• Collaborate with business partners to translate reporting needs into meaningful analytics solutions.
• Improve data governance practices and support data quality initiatives across reporting processes.
• Identify opportunities to streamline analytics workflows through automation and process optimization.
• Conduct quantitative and qualitative analysis to support customer experience and marketing strategies.
• Present recommendations and findings to leadership teams and business stakeholders.

Qualifications:

• Experience working with Google Analytics or similar web analytics tools.
• Proficiency with Power BI, Tableau, or comparable data visualization platforms.
• Strong knowledge of data analysis, reporting, and performance measurement methodologies.
• Experience building KPIs and translating business objectives into measurable outcomes.
• Ability to communicate technical findings to a variety of audiences.
• Familiarity with process improvement, reporting automation, and analytics best practices.
• Experience working within Agile or Scrum environments preferred.
• Self-starter with strong problem-solving abilities and a proactive mindset.

Perks:

• Fast-growing team with significant career advancement opportunities.
• Opportunity to influence business strategy through data-driven recommendations.
• Collaborative and innovative work environment.
• Exposure to high-impact customer experience and marketing initiatives.
• Strong leadership support and opportunities for long-term professional development.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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