Marketing Data Analyst

Hewlett-Packard Company; Boise (ID); On-site; USD 70,000 - 90,000; Full time

Job summary

Hewlett-Packard Company is seeking a skilled Marketing Analyst in Boise, Idaho to act as a bridge between media and data teams while optimizing campaigns through data-driven insights.

The candidate will need a Bachelor's Degree in Statistics, Engineering, or Computer Science and at least 5 years of relevant experience. Strong skills in SQL and data visualization software are essential for success in this role.

Qualifications

• 5+ years of work experience in related field, particularly in marketing or data analytics.
• Demonstrated ability in analyzing data to formulate marketing strategies.
• Proficiency with data visualization tools.

Responsibilities

• Act as a conduit between media, data infrastructure, data sciences and marketing teams.
• Support campaign goal setting and success measurement.
• Utilize and optimize marketing dashboards and data models.

Skills

Marketing analytics

Data interpretation

SQL

Data visualization (Tableau, PowerBI)

Cross-functional collaboration

Education

Bachelor's Degree in Statistics, Engineering, or Computer Science

Tools

Excel

Tableau

PowerBI

Job description

Responsibilities

• Act as a conduit between media, data infrastructure, data sciences and marketing teams.
• Supports formalization of goal setting and success measurement process for campaigns and digital projects.
• Utilizes and optimizes marketing dashboards and data models.
• Presents recommendations based on data analyses.
• Supports data integrity, data accuracy, and testing processes.
• Partners with internal and vendor support teams to report and resolve data/campaign discrepancies.
• Advocates for data and analytics needs in markets and countries.

Knowledge & Skills

• Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key marketing questions.
• Good technical skills and understanding of interpreting data and analysis for solving business problems.
• Some SQL experience working with large customer and transactional databases.
• Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel.
• Experience with data visualization software (e.g. Tableau, QlikView, PowerBI, Datorama).
• Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.

Impact/Scope

• Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.
• Manage medium scale of cross-function/ cross-country marketing investment and programs.

Complexity

• Moderate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.

Education & Experience

• Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science.
• 5+ years of work experience in related field.