Marketing & Creative Lead

Finfare; Irvine (CA); On-site; USD 120,000 - 140,000; Full time

Job summary

A leading financial technology company is seeking a Marketing & Creative Lead to drive digital marketing and brand execution. This on-site role involves developing full-funnel campaigns and creative assets to enhance customer acquisition and brand authority. The ideal candidate will be a hybrid thinker, combining data-driven marketing with creative vision.

Benefits

Competitive health, vision, and dental benefits

401K with employer matching

Health and wellness reimbursement

Catered lunches 5x times a week

Work sponsorship

Qualifications

• 5–7 years of experience in digital marketing and creative production.
• Proven success owning digital acquisition channels.
• Strong portfolio demonstrating design and copy execution.

Responsibilities

• Own the strategy, execution, and optimization of digital campaigns.
• Develop creative concepts, visuals, and copy for marketing campaigns.
• Elevate brand presence through direct-response and awareness campaigns.

Skills

Digital Marketing

Creative Production

Communication

Collaboration

Tools

Figma

Canva

Adobe Suite

Meta Ads

Google Ads

LinkedIn Campaign Manager

HubSpot

Job description

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This range is provided by Finfare. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $140,000.00/yr

About Finfare Financial

Finfare Financial is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare Financial offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card services. Our cardholders can tap into our vast network of reward program publishers and card-linked merchant offers, ensuring even bigger cash back rewards for their business.

We are always working on redefining the boundaries of digital financial services and aim to stay one step ahead in the ever-evolving fintech landscape. Joining Finfare Financial allows you to become part of a rapidly growing organization, grow to your full potential, and be a part of the next big thing. Finfare Financial is proud to be recognized as a Great Place To Work recipient in 2024, with a majority of our employees praising Finfare Financial's strong internal culture and supportive team members.

About the Role

We’re seeking a Marketing & Creative Lead to take ownership of our digital marketing and brand execution across paid, owned, and social channels. Please note this is a fully on-site, contract to hire role with some potential to convert to FTE. This is a strategic and hands-on role for a senior marketer who can think in performance metrics and design pixels alike. You’ll be responsible for building and executing full-funnel digital marketing campaigns that drive customer acquisition and brand authority, while also concepting and producing the visual and written assets that bring them to life. You’ll work cross-functionally with product, growth, and design to ensure a unified and impactful customer journey. If you're a hybrid thinker—equal parts data-driven marketer and creative visionary—this role offers the chance to have a major impact at a scaling company.

Responsibilities

• Acquisition Strategy & Digital Execution: Own the strategy, execution, and optimization of digital campaigns across paid search, display, paid social (LinkedIn, Meta, TikTok, etc.), and owned channels
• Drive growth-focused campaigns for customer acquisition, product adoption, and remarketing
• Define and track performance KPIs (CAC, ROAS, CTR, conversion rates) and lead a test-and-learn approach to continuous improvement
• Creative Leadership & Asset Production: Develop the creative concepts, visuals, and copy for marketing campaigns—ad creative, landing pages, video snippets, emails, and more
• Translate brand positioning into bold, consistent, and high-performing creative assets
• Ensure visual design and messaging are aligned across all external touchpoint
• Brand Growth & Cross-Functional Alignment: Elevate brand presence through both direct-response and awareness-building campaign
• Partner with product and design teams to ensure messaging and visuals align across the customer journey, including product marketing
• Act as the internal advocate for creative consistency, voice, and ton
• Other duties as assigned

Qualifications and Requirements

• 5–7 years of experience in digital marketing and creative production, preferably in a B2B, SaaS, or fintech environmen
• Proven success owning digital acquisition channels and optimizing campaigns based on KPIs
• Strong portfolio that demonstrates design and copy execution for paid and organic campaigns
• Proficiency in creative tools (Figma, Canva, Adobe Suite) and marketing platforms (Meta Ads, Google Ads, LinkedIn Campaign Manager, HubSpot, etc.)
• Strategic thinker with the ability to roll up your sleeves and execute
• Excellent communication, collaboration, and stakeholder management skills
• Ability to work 5 days on-site in our Irvine, CA headquarters.

Bonus Points

• Experience with product marketing or supporting go-to-market launches
• Comfort with lightweight video editing and motion graphics
• Familiarity with tools like Webflow, Notion, or Mixpanel

Compensation

The salary range for this position is $120,000 - $140,000 (depending on experience).

Benefits at Finfare Financial

• Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
• 401K (with employer matching)
• Health and wellness reimbursement
• Catered lunches 5x times a week
• Work sponsorship (if applicable)
• Other employee perks

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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