Growth Creative Lead

Bidbus; Los Angeles (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Bidbus, a fast-growing startup in Los Angeles, is seeking a Growth Creative Lead to manage paid content and campaign execution. You will conceptualize and produce short-form video ads for platforms like Meta and TikTok, focusing on scaling the advertising spend. Ideal candidates have strong video production skills, experience in managing paid campaigns, and a creative approach to marketing.

Qualifications

• Experience running paid social campaigns on Meta/TikTok.
• Strong skills in video production and editing.
• Ability to analyze performance data for campaign optimization.

Responsibilities

• Own the creation and optimization of video ads for Meta and TikTok.
• Track performance metrics to drive campaign results.
• Manage and optimize paid campaigns effectively.

Skills

Paid social expertise

Video production

Performance data analysis

Creative campaign execution

Tools

CapCut

Premiere

Descript

Job description

This range is provided by Bidbus. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $160,000.00/yr

Bidbus is a fast-growing, VC-backed startup helping people sell their cars to dealerships through a 2-hour live auction. We're scaling quickly — growing our paid media budget from 5-figure to 6-figure monthly spend, with a sharp focus on local market performance (starting in LA and the Bay Area).

We’re hiring a Growth Creative Lead to fully own both paid content and campaign execution. You’ll concept, create, launch, and optimize UGC-style video ads across Meta and TikTok — and build a creative system that scales.

Bidbus is a fast-growing, VC-backed startup helping people sell their cars to dealerships through a 2-hour live auction. We're scaling quickly — growing our paid media budget from 5-figure to 6-figure monthly spend, with a sharp focus on local market performance (starting in LA and the Bay Area).

We’re hiring a Growth Creative Lead to fully own both paid content and campaign execution. You’ll concept, create, launch, and optimize UGC-style video ads across Meta and TikTok — and build a creative system that scales.

What You’ll Own

• Script, film, edit, and launch short-form video ads (15–30s)
• Manage and optimize Meta/TikTok campaigns directly
• Run 5–10 creative tests per week — iterate by hook, CTA, offer
• Track performance: CTR, ROAS, thumb-stop rate, hold rate
• Maintain an organized ad library and testing tracker
• Source creators (or be one) to move fast and reduce turnaround
• Help scale our paid engine from 5-figure to 6-figure monthly spend

Must-Have Skills

• Hands-on experience running paid social (Meta/TikTok)
• Strong video production skills (CapCut, Premiere, Descript, etc.)
• Knows how to use performance data to drive iteration
• Can execute full creative loops solo — script → launch → iterate

What Top Performers Look Like

• You’ve scaled paid campaigns before and fully owned the process
• You've built creative testing systems (naming, tracking, asset libraries)
• You’ve worked with ecom, marketplace, or C2B brands
• You’re comfortable being on camera or directing creators
• You’ve managed editors, actors, or freelancers and moved fast without drama
• You think like a performance marketer and execute like a content machine

You’re Ideal If…

• You’re a creative operator who can make and scale ads that convert
• You take pride in your work — and the results it drives
• You’re scrappy, strategic, and want full ownership
• You’re excited to help build a performance machine from the ground up

TL;DR

• Own both paid creative + campaign execution
• Salary: $120K–$160K
• Location: Irvine (On site)
• Scaling from 5-figure to 6-figure monthly paid spend
• See our current ads here: https://www.dropbox.com/scl/fo/2hlru8l8d4despdp1k6b7/AGnpYgz9KQqPi2mY9J9jO_M?rlkey=qtu0w8iviiqx9p4t1tg7t1dod&st=kp35ilvp&dl=0
• Create a 1-minute ad for yourself to convince us you’re the right fit → [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Automotive

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