Marketing & Creative Lead Irvine, CA

Finfare, Inc.; Irvine (CA); On-site; USD 120,000 - 140,000; Full time

Job summary

Une entreprise innovante en finance recherche un Marketing & Creative Lead pour diriger ses campagnes marketing numériques et créatives. Dans ce rôle stratégique, vous serez responsable de l'exécution des campagnes, de la création de contenu et de la collaboration avec d'autres équipes pour assurer un parcours client harmonieux. Les candidats doivent avoir une expérience solide dans un environnement B2B ou fintech, avec une approche à la fois créative et axée sur les données.

Benefits

Competitive health, vision, and dental benefits

401K with employer matching

Health and wellness reimbursement

Catered lunches 5 times a week

Work sponsorship (if applicable)

Other employee perks

Qualifications

• 5-7 ans d'expérience en marketing digital et production créative dans des environnements B2B ou fintech.
• Portfolio démontrant la création et l'exécution de campagnes.
• Capacité à travailler 5 jours sur site à Irvine, CA.

Responsibilities

• Propriétaire de la stratégie et de l'exécution des campagnes digitales.
• Développer des concepts créatifs et des actifs marketing.
• Élever la présence de la marque à travers des campagnes axées sur la croissance.

Skills

Digital Marketing

Creative Production

Stakeholder Management

Communication

Strategic Thinking

Tools

Figma

Canva

Adobe Suite

Meta Ads

Google Ads

LinkedIn Campaign Manager

HubSpot

Job description

Finfare Financial offers a Next Generation Business Card program that redefines the future of modern finance. We combine working capital with an enterprise-grade AI/Machine learning solutions suite, empowering businesses to grow faster. Finfare Financial is dedicated to empowering Scaling and Middle Market businesses with market leading 1.5% cashback rebates, 30/60/90 day repayment options, bill payment, expense management integration and a Next Level+ Rewards program that delivers AI/Machine Learning solutions to support business growth.

About the Role

We’re seeking a Marketing & Creative Lead to take ownership of our digital marketing and brand execution across paid, owned, and social channels. Please note this is a fully on-site, contract to hire role with some potential to convert to FTE. This is a strategic and hands-on role for a senior marketer who can think in performance metrics and design pixels alike. You’ll be responsible for building and executing full-funnel digital marketing campaigns that drive customer acquisition and brand authority, while also concepting and producing the visual and written assets that bring them to life. You’ll work cross-functionally with product, growth,and design to ensure a unified and impactful customer journey. If you're a hybrid thinker—equal parts data-driven marketer and creative visionary—this role offers the chance to have a major impact at a scaling company.

Responsibilities

• Acquisition Strategy & Digital Execution: Own the strategy, execution, and optimization of digital campaigns across paid search, display, paid social (LinkedIn, Meta, TikTok, etc.), and owned channels
• Drive growth-focused campaigns for customer acquisition, product adoption, and remarketing
• Define and track performance KPIs (CAC, ROAS, CTR, conversion rates) and lead a test-and-learn approach to continuous improvement
• Creative Leadership & Asset Production: Develop the creative concepts, visuals, and copy for marketing campaigns—ad creative, landing pages, video snippets, emails, and more
• Translate brand positioning into bold, consistent, and high-performing creative assets
• Ensure visual design and messaging are aligned across all external touchpoints
• Brand Growth & Cross-Functional Alignment: Elevate brand presence through both direct-response and awareness-building campaign
• Partner with product and design teams to ensure messaging and visuals align across the customer journey, including product marketing
• Act as the internal advocate for creative consistency, voice, and tone
• Other duties as assigned

Qualifications and Requirements

• 5–7 years of experience in digital marketing and creative production, preferably in a B2B, SaaS, or fintech environment
• Proven success owning digital acquisition channels and optimizing campaigns based on KPIs
• Strong portfolio that demonstrates design and copy execution for paid and organic campaigns
• Proficiency in creative tools (Figma, Canva, Adobe Suite) and marketing platforms (Meta Ads, Google Ads, LinkedIn Campaign Manager, HubSpot, etc.)
• Strategic thinker with the ability to roll up your sleeves and execute
• Excellent communication, collaboration, and stakeholder management skills
• Ability to work 5 days on-site in our Irvine, CA headquarters.

Bonus Points

• Experience with product marketing or supporting go-to-market launches
• Comfort with lightweight video editing and motion graphics
• Familiarity with tools like Webflow, Notion, or Mixpanel

Compensation

The salary range for this position is $120,000 - $140,000 (depending on experience).

Benefits at Finfare Financial

• Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
• 401K (with employer matching)
• Health and wellness reimbursement
• Catered lunches 5x times a week
• Work sponsorship (if applicable)
• Other employee perks

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