Marketing Copywriter

Ugajobsearch; Athens (GA); On-site; USD 60,000 - 70,000; Full time

Job summary

University of Georgia in Athens seeks a Marketing Copywriter to craft clear, engaging, and on-brand copy for ads, emails, landing pages, and campaigns. You will report to the Executive Content Editor and help maintain a consistent brand voice across channels.

The role requires versatility, the ability to translate complex university topics for broad audiences, and collaboration with designers, data analysts, and project managers. Strong SEO knowledge is a plus.

Qualifications

• Bachelor’s degree in a related field or equivalent and 5 years of professional experience.
• Experience with cross-functional collaboration.
• Strong writing across ads, emails, landing pages and promotional materials.

Responsibilities

• Develop clear, engaging, on-brand copy across ads, emails, landing pages, and campaigns.
• Collaborate with the Division of Marketing & Communications to maintain brand voice.
• Apply SEO/GEO best practices to improve visibility of digital content.

Skills

Copywriting

AP Style

AI Literacy

Collaboration

SEO basics

Education

Bachelor's degree or equivalent

Tools

Asana

Job description

Marketing Copywriter

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

Posting Details

Posting Number S15948P

Working Title Marketing Copywriter

Department MarComm-Strategic Marketing

About the University of Georgia: Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university (https://www.uga.edu/ ). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,200 faculty and more than 7,900 full-time staff. The University’s enrollment exceeds 44,000 students including over 33,000 undergraduates and over 11,000 graduate and professional students. Academic programs reside in 20 schools and colleges, including the newly established School of Medicine and the Victoria Kay Investor School of Nursing.

Posting Type External Retirement Plan TRS or ORP Employment Type Employee Benefits Eligibility Benefits Eligible Full/Part time Full Time Work Schedule Additional Schedule Information Monday-Friday, 8am-5pm. Occasional nights and weekends needed.

Advertised Salary $60,000-$70,000 Posting Date 10/22/2026 Open until filled Yes Closing Date Proposed Starting Date 01/04/2027 Special Instructions to Applicants Location of Vacancy Athens Area EEO Policy Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([e-mail] ).

USG Core Values Statement The University System of Georgia is comprised of our 25 institutions of higher education and learning, and the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02.

Position Information

Classification Title Copywriter III FLSA Exempt FTE 1.00 Minimum Qualifications

Bachelor’s degree in a related field or equivalent and 5 years of professional experience

Preferred Qualifications

• Experience with project management software (e.g., Asana)
• Grasp of AP Style
• AI Literacy
• Experience collaborating with designers, data analysts, and project managers.

Position Summary

The Copywriter develops clear, engaging, and on-brand copy across ads, emails, landing pages, campaign creative, and institutional promotional materials. Reporting to the Executive Content Editor, this role serves as the primary copywriter for the Division of Marketing & Communications. The position requires a versatile writer who can connect with audiences across platforms, quickly understand complex topics related to the university’s teaching, research, and public service missions and translate them into accessible, audience-focused content. The role also applies a working knowledge of SEO / GEO best practices to improve the visibility and discoverability of digital content. The successful candidate is a skilled storyteller, strategic thinker, and collaborative partner, who can use audience insights to develop effective messaging and maintain a consistent brand voice across channels. Collaboration across all integrated Marketing & Communications teams will be key to the success of this position.

Knowledge, Skills, Abilities, and/or Competencies

Required:

• A broad expertise in all forms of writing (e.g., long-form storytelling, compelling shorter form for advertising, organized and informative writing for websites)
• Comfort with a collaborative review process, feedback resilience, and the capacity to adapt writing style.

Preferred:

• Experience with project management software (e.g., Asana)
• Grasp of AP Style
• AI Literacy
• Experience collaborating with designers, data analysts, and project managers.

Physical Demands

Work in standard office environment Is driving a responsibility of this position? No Is this a Position of Trust? No Does this position have operation, access, or control of financial resources? No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No Credit and P-Card policy Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website . Background Investigation Policy Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre‑employment drug test for positions with high‑risk responsibilities, if applicable. Please visit the UGA Background Check website .

Contact Information

Recruitment Contact

Name Aaron Hale

Email [e-mail]

Phone

Applicant Documents

Required fields are indicated with an asterisk (*).

Required Documents

• Resume/CV
• Cover Letter
• Writing Sample

Optional Documents

• Portfolio
• Sample Publications
• Other Documents #1
• Other Documents #2