Marketing Coordinator: Social Strategy & Content Lead

Sames Auto Group; Laredo (TX); Ibrido; USD 55.000 - 70.000; Tempo pieno

Descrizione del lavoro

Sames Auto Group in Laredo, TX is seeking a Marketing Coordinator to support and execute the dealership's marketing and social media strategies. You will manage day-to-day digital engagement, create content, and coordinate campaigns across platforms to drive brand awareness and customer connection.

The role requires strong copywriting, design tool proficiency (Adobe Illustrator, Photoshop, Lightroom), GA4 analytics, and collaborative teamwork in a hybrid office setting.

Competenze

• 5+ years combined experience in social media marketing, content creation, or copywriting.
• Advanced proficiency with Facebook, Instagram, TikTok, Pinterest, X and LinkedIn.
• Strong copywriting and content creation skills with a portfolio.
• Experience with design tools (Adobe suite) and SEO/GA4 analytics.
• Hybrid work setting, highly organized, and detail oriented.

Mansioni

• Manage day-to-day activity across all social platforms including posting and engagement.
• Develop, implement, and manage social media strategies aligned with goals.
• Create, edit, and publish content across platforms (text, image, video).
• Monitor customer interactions, maintain brand voice and professionalism.
• Coordinate and execute marketing initiatives including campaigns and events.
• Manage logistics, timelines, and budgets for events and campaigns.
• Collaborate with Marketing, Marcom, and BDC teams to reach audiences.
• Analyze performance using platform analytics, GA4, and Meta tools.
• Identify trends and opportunities for growth in social media.
• Ensure content aligns with brand standards and guidelines.
• Assist in answering questions via social platforms promptly.
• Support social efforts across multiple rooftops or brands as needed.
• Maintain organization and attention to detail across projects.
• Perform additional duties as assigned by management.

Conoscenze

Social media management

Content creation

Copywriting

Team collaboration

Communication

Hybrid work

Formazione

Bachelor’s degree in Marketing/Communications/PR

Portfolio or certifications in lieu of degree

Strumenti

Adobe Illustrator

Adobe Photoshop

Adobe Lightroom

Google Analytics GA4

SEO

Descrizione del lavoro

Sames Auto Group in Laredo, TX is seeking a Marketing Coordinator to support and execute the dealership's marketing and social media strategies. You will manage day-to-day digital engagement, create content, and coordinate campaigns across platforms to drive brand awareness and customer connection.

The role requires strong copywriting, design tool proficiency (Adobe Illustrator, Photoshop, Lightroom), GA4 analytics, and collaborative teamwork in a hybrid office setting.