SOCIAL MEDIA COORDINATOR

Charlieclarkedcarey; Harlingen (TX); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Health insurance

Paid time off

Vision insurance

Dental insurance

Employee discount

Life insurance

Opportunities for advancement

Job summary

Charlie Clark Auto Group is seeking a creative Social Media Coordinator to manage and grow our online presence across platforms. You will coordinate posts, monitor engagement, and support content production for multiple dealership locations.

The role requires a portfolio showing photo/video work and 2–5 years of related experience. Expected to work with a fast-paced media team, plan campaigns, write captions, and ensure brand consistency.

Qualifications

• 2–5 years of professional experience creating media content (photography & videography) for digital platforms.
• Portfolio or samples of photo and video work demonstrating creative direction, composition, and editing.
• Associate’s or Bachelor’s degree in media production, photography, film, or related field preferred.
• Valid Texas Driver's License.
• Fluent in both spoken and written English and Spanish.
• Strong skill in social media and digital communication.
• Familiarity with major social platforms (Instagram, Facebook, TikTok, YouTube, etc.).
• Highly organized and able to manage multiple projects and deadlines.
• Strong written communication and caption-writing skills.
• Ability to work in a fast-paced, ever-changing environment.

Responsibilities

• Coordinate and schedule posts across social media platforms.
• Monitor social media channels and respond or route inquiries as appropriate.
• Moderate live chats and social media interactions during live streams, ensuring professional engagement.
• Assist in planning and organizing social media campaigns.
• Write engaging captions and social media copy.
• Track social media performance and engagement.
• Coordinate media team content to ensure timely posting of content.
• Maintain social media calendars and posting schedules.
• Assist with brainstorming and developing new content ideas.
• Ensure brand consistency across social media platforms.
• Flexible schedule, including availability to work nights, early mornings, and weekends as required.
• Support coverage of events and community outreach initiatives when needed.

Skills

Content creation

Photography

Video editing

Bilingual EN/ES

Analytics

Caption writing

Multitasking

Education

Associate or Bachelor in media production

Job description

Social Media Coordinator

Are you passionate about social media, digital storytelling, and engaging online audiences?

Charlie Clark Auto Group is looking for a creative, organized, and motivated Social Media Coordinator to manage and grow our online presence across multiple platforms. In this role, you will ensure our social media channels stay active, engaging, and aligned with our brand by coordinating posts, monitoring engagement, and supporting the production of content across our dealership locations.

This is a fast-paced role where you'll collaborate with the media team, coordinate social media campaigns, and ensure content is scheduled and optimized for performance. If you enjoy social media strategy, digital communication, and keeping content organized and consistent, this role is a great opportunity to grow your career.

What You’ll Love About This Role

• Manage social media content seen by thousands of viewers
• Work with a creative media and marketing team
• Plan and coordinate engaging digital campaigns
• Opportunities to support event and community content
• Work in a fast-paced and collaborative environment

Responsibilities

• Coordinate and schedule posts across social media platforms
• Monitor social media channels and respond or route inquiries as appropriate
• Moderate live chats and social media interactions during live streams, ensuring professional and timely engagement with viewers
• Assist in planning and organizing social media campaigns
• Write engaging captions and social media copy
• Track social media performance and engagement
• Coordinate media team content to ensure timely posting of content
• Maintain social media calendars and posting schedules
• Assist with brainstorming and developing new content ideas
• Ensure brand consistency across social media platforms
• Flexible schedule, including availability to work nights, early mornings, and weekends as required
• Support coverage of events and community outreach initiatives when needed

Qualifications

• 2–5 years of professional experience creating media content, including photography and videography for digital platforms, marketing campaigns, or commercial use required.
• Applicants must provide a portfolio or samples of both photo and video work demonstrating creative direction, composition, and editing skills.
• Associate’s or Bachelor’s degree in media production, photography, film, or a related field preferred.
• Valid Texas Drivers License
• Fluent in both spoken and written English and Spanish
• Strong skill in social media and digital communication
• Familiarity with major social media platforms (Instagram, Facebook, TikTok, YouTube, etc.)
• Highly organized and able to manage multiple projects and deadlines
• Strong written communication and caption-writing skills
• Ability to work in a fast-paced, ever-changing environment
• Self-motivated and able to work independently and as a team
• Strong attention to detail
• Collaborative mindset and openness to feedback
• Strong understanding of social media analytics, engagement metrics, and performance reporting is required
• Graphic design or content editing experience is a plus

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Opportunities for advancement
• Paid time off
• Vision insurance

About Us

At Charlie Clark Auto Group, (AMARU), we lead with LOVE in everything we do, towards our people, our community, our family, and our faith. Rooted in the enduring values and legacy of Charles and Dorothy Clark, Maricruz Aurora Aguirre, Nana, and those who paved the way before us, LOVE is the driving force behind everything we do. Join us and be part of our ORALÉ TEAM!