Marketing Coordinator - ProGreen

Playcore; Charleston (SC); On-site; USD 50,000 - 60,000; Full time

Job summary

ProGreen Synthetic Turf Solutions is seeking a Marketing Coordinator to align digital campaigns with local market needs in the Charleston area. You will support SEO, content creation, social media, and advertising efforts, coordinating campaigns across platforms to drive awareness and leads.

You will collaborate with sales, branch teams, and external partners, tracking performance metrics, preparing regular summaries, and ensuring content accuracy for websites and campaigns while using tools

Qualifications

• 1-2 years in marketing coordination, digital marketing or related role.
• Working knowledge of SEO, local search and AEO practices.
• Familiarity with Google Search Console, website analytics, digital advertising platforms and social media reporting.
• Ability to create graphics using Canva or Adobe Creative Suite.
• Strong writing, editing, and communication skills.
• Organizational skills to manage multiple campaigns and deadlines.
• Experience with CRM systems such as HubSpot.

Responsibilities

• Monitor website traffic, search rankings, and organic performance.
• Support SEO updates, keyword research, titles, meta descriptions and links.
• Create content to improve visibility and attract customers.
• Review Google Search Console for changes in clicks, impressions, rankings, indexing.
• Identify issues and coordinate fixes with the team or partners.
• Support SEO and AEO to improve visibility in search engines and AI tools.
• Maintain Google Business Profiles and local SEO information.
• Coordinate campaigns across Google, LinkedIn, and Meta platforms.
• Plan organic social content for Facebook, Instagram, and LinkedIn.
• Track reach, impressions, engagement, and growth.
• Coordinate events, marketing materials, and local outreach.

Skills

Marketing coordination

Digital marketing

Content creation

SEO

Google Analytics

Tools

Canva

Adobe Creative Suite

Google Search Console

HubSpot

Job description

• Pay or shift range: $50,000 USD to $60,000 USD The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Key Responsibilities

Website & SEO/AEO

• Monitor website traffic, search rankings, and organic search performance.
• Support SEO updates, including keyword research, page titles, meta descriptions, links, and website content.
• Help create content that improves search visibility and attracts potential customers.
• Review Google Search Console for changes in website clicks, impressions, rankings, and indexing.
• Identify website issues and coordinate fixes with the appropriate team or website partner.
• Support SEO and AEO by improving ProGreen’s visibility in search engines and AI-powered answer tools.

Google Business Profile & Local SEO

• Help maintain ProGreen’s Google Business Profiles and location information.
• Support local SEO and AEO for ProGreen’s locations and service areas.
• Monitor profile information, photos, performance, and customer reviews.
• Gather location-specific details and photos from internal teams for online use.

Digital Marketing & Advertising

• Coordinate and monitor advertising campaigns on platforms such as Google, LinkedIn, and Meta.
• Help prepare campaign plans, keywords, audience targeting, ad copy, and creative materials and track campaign results.
• Organize digital marketing assets for each location.
• Plan and schedule organic social media content for Facebook, Instagram, and LinkedIn.
• Track social media reach, impressions, engagement, and audience growth.

Grassroots & Local Marketing

• Help plan and support trade shows, community events, sponsorships, and local outreach.
• Work with sales representatives and branch teams to identify local marketing opportunities.
• Prepare marketing materials for events, local markets, and sales teams.
• Gather project photos, customer stories, and testimonials for marketing use.
• Track leads and follow-up from events and local marketing activities.

Content & Campaign Coordination

• Help create content for ProGreen’s website, email, social media, advertising, and printed materials.
• Coordinate campaign schedules, materials, approvals, and distribution.
• Support campaigns for ProGreen’s residential, commercial, and product offerings.
• Prepare regular summaries of website, SEO, AEO, advertising, social media, and campaign performance.
• Track website traffic, leads, conversions, ad spend, click-through rates, and other key marketing measures.
• Help evaluate lead sources, including advertising, website forms, phone calls, chat, social media, and referrals.
• Share performance trends and recommendations with the marketing team.
• Create graphics for organic social media and other digital campaigns.
• Use customer-created photos, videos, and other content in marketing.

Qualifications

• Previous experience in marketing coordination, digital marketing, content creation, or a related role preferred.
• Working knowledge of SEO, local search, Google Business Profile, and emerging AEO practices.
• Familiarity with Google Search Console, website analytics, digital advertising platforms, and social media reporting.
• Ability to create graphics and marketing materials using tools such as Canva or Adobe Creative Suite.
• Strong writing, editing, verbal communication, and attention to detail.
• Excellent organization, follow-through, and ability to coordinate multiple campaigns and deadlines.
• Comfort working with spreadsheets, performance data, and CRM systems such as HubSpot.
• Ability to collaborate with sales representatives, branch teams, and external marketing partners.

Measures of Success

• Website content and Google Business Profile information remain accurate and current.
• Campaigns, social media content, and event materials are delivered on schedule with required approvals.
• Marketing performance reports are accurate, timely, and include useful recommendations.
• Website traffic, search visibility, engagement, leads, and conversions are tracked against established goals.
• Advertising spend and results are monitored, with performance concerns communicated promptly.
• Event leads and local marketing activity are documented and routed for sales follow-up.

Why Join ProGreen Synthetic Turf Solutions?

At ProGreen, we are committed to delivering industry-leading synthetic turf products while fostering a culture built on integrity, accountability, innovation, and exceptional customer service. If you are passionate about achieving measurable results, and making a meaningful impact, we invite you to join our team.

ProGreen Synthetic Turf Solutions is an Equal Opportunity Employer.

Experience

• 1-2 years: Marketing Coordinator, Digital Marketing, Content Creation, or related experience.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.