MARKETING SYSTEMS SPECIALIST

University of Alabama at Birmingham; Birmingham (AL); Sur place; USD 55 000 - 73 000; Plein temps

Résumé du poste

University of Alabama at Birmingham is seeking a Marketing Systems Specialist to administer marketing systems, manage campaigns, and support Marketing Cloud environments. The role emphasizes building email campaigns, training staff, and producing data-driven insights.

The position requires a Bachelor's degree with two years of related experience and offers a day shift with remote/hybrid eligibility, supported by the Office of Marketing & Communications.

Qualifications

• Bachelor's degree and two (2) years of related experience required.
• Experience administering marketing systems and integrations is preferred.
• Ability to draft, test, and deploy marketing campaigns with QA oversight.

Responsabilités

• Build, test and deploy email campaigns with dynamic content.
• Develop training for staff across multiple environments.
• Provide system administration for Marketing Cloud including configurations and users.
• Manage data with reports, segments, data extensions, imports/exports and automations.
• Create reports and dashboards to measure campaign performance.
• Maintain documentation on processes and configurations.
• Support projects related to Marketing Cloud and marketing automation.

Connaissances

Email campaigns ownership

Team training

User support

Marketing data handling

Documentation

Project support

Formation

Bachelor's degree

Outils

Salesforce Marketing Cloud

Description du poste

Job Description - MARKETING SYSTEMS SPECIALIST (T240114)

MARKETING SYSTEMS SPECIALIST - ( T240114 )

Description

The University of Alabama at Birmingham

General Responsibilities

To provide administration and support for various marketing systems in Digital Strategy and Marketing. To support and manage projects pertaining to marketing systems, and to administer marketing system settings, security and integrations. This position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. This position should anticipate change and ensure the organization is positioned to succeed.

Key Duties & Responsibilities

1. Builds, tests and deploys email campaigns including drafting and editing copy, layout, links and dynamic content. Owns quality assurance of all outbound campaigns.
2. Develops and conducts training for all existing and new team members in various environments, including face-to-face, phone and virtual.
3. Provides support to staff members in solving problems, and serves as a system administrator for the Marketing Cloud environment, including basic configurations, users and user roles.
4. Manages data with creating reports, segments, data extensions, suppression lists, imports, exports and automations.
5. Builds reports and dashboards to provide visibility into marketing campaign/email results and measures effectiveness.
6. Creates and maintains documentation on processes, policies, configuration and user guides.
7. Supports and manages projects pertaining to the Marketing Cloud email and marketing automation solution.
8. Performs other duties as assigned.

Salary Pay Range

$55,180 – $73,000

Qualifications

Minimum Requirements:
Bachelor's degree and two (2) years of related experience required. Work experience may NOT substitute for the education requirement.

UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.

Primary Location

University

Job Category

Professional & Managerial

Organization

170000000 Office of Marketing & Communications

Employee Status

Regular

Shift : Day/1st Shift

Work Arrangement (final schedule to be determined by the department/hiring manager) : Remote/Hybrid Eligible