Marketing Coordinator II

Brightstar Lottery; Saint Michael (MN); On-site; USD 42,000 - 62,000; Full time

Job summary

Brightstar is seeking a Marketing Coordinator II to support planning, execution, and optimization of integrated campaigns across digital, retail, and traditional channels. You will collaborate with cross-functional teams, vendors, and retail partners to deliver campaigns on time and within budget while ensuring regulatory compliance.

You will contribute to data analysis, reporting, and market research, turning insights into actionable improvements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 2–4 years of marketing experience, preferably in gaming/retail/entertainment.
• Understanding of marketing fundamentals; segmentation and campaign execution.
• Experience with multi-channel campaigns across digital and offline environments.
• Familiarity with digital marketing tools, analytics platforms, and reporting dashboards.

Responsibilities

• Support development and execution of integrated marketing campaigns across digital, retail, and traditional channels.
• Coordinate campaign timelines, content, and deliverables for high-quality execution.
• Assist in delivering promotional initiatives for products, including draw-based and instant offerings.
• Create and manage marketing materials: POS assets, emails, social content, and web updates.
• Ensure communications comply with brand guidelines and regulations.

Skills

Communication

Collaboration

Data interpretation

Vendor coordination

Education

Bachelor’s degree

Job description

Location:

St. Michael, BB

Requisition ID: 19638

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.

Job Summary

The Marketing Coordinator II supports the planning, execution, and optimization of integrated marketing campaigns that enhance brand visibility, customer engagement, and product performance. This role collaborates closely with cross-functional teams, vendors, and retail partners to deliver campaigns on time and within budget while ensuring compliance with regulatory standards. The position also contributes to data analysis, reporting, and market research initiatives, helping translate insights into actionable improvements. As a brand ambassador, this role promotes collaboration, inclusion, and a positive team environment where everyone can contribute and grow.

Responsibilities

• Support the development and execution of integrated marketing campaigns across digital, retail, and traditional channels
• Coordinate campaign timelines, content, and deliverables to ensure timely and high-quality execution
• Assist in delivering promotional initiatives for products, including draw-based and instant offerings
• Contribute to the creation and management of marketing materials such as point-of-sale assets, email campaigns, social content, and web updates
• Ensure all communications align with brand guidelines and comply with industry regulations and responsible standards
• Support social media management and website updates to maintain an engaging and accurate digital presence
• Track and analyze campaign performance across channels, including email, social media, and paid advertising
• Assist in compiling reports and dashboards, providing insights to improve campaign effectiveness
• Monitor sales data, customer behavior, and market trends to support marketing strategies and optimization
• Coordinate with internal stakeholders and external partners to ensure alignment and successful delivery of initiatives

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 2–4 years of experience in marketing, ideally within gaming, entertainment, retail, or consumer-focused industries
• Understanding of marketing fundamentals, including segmentation, targeting, and campaign execution
• Experience supporting multi-channel campaigns across digital and offline environments
• Familiarity with digital marketing tools, analytics platforms, and reporting dashboards
• Ability to interpret data and translate insights into actionable recommendations
• Strong communication and collaboration skills, with the ability to work effectively across diverse teams
• Highly organized with strong attention to detail and the ability to manage multiple priorities simultaneously
• Experience coordinating with vendors, agencies, or external partners is preferred
• Commitment to delivering high-quality, customer-focused experiences while fostering an inclusive and respectful work environment

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

Our people are fundamental to our success. Through our Employee Referral Bonus Program, eligible employees may receive referral bonuses for helping us identify talented individuals who share our commitment to innovation, integrity, and excellence. For information regarding eligibility and program guidelines, please visit our Employee Referral Bonus Program Policy.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

For more information, please visit www.brightstarlottery.com.