Marketing Coordinator - Higher Ed Brand & Campaigns

The California State University; Sonoma, Northern (CA, KY); Hybrid; USD 58,000 - 84,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement (CalPERS)

Tuition waiver

Vacation and sick leave

15 paid holidays

PSLF Employer

Job summary

The California State University in Sonoma is seeking a Marketing Coordinator to craft engaging content and coordinate integrated marketing and communications plans that support student recruitment, retention, and brand awareness.

You will collaborate with leadership, faculty, staff, students, and external partners to drive campaigns and continuously improve performance using data-driven decisions, while ensuring accessibility and brand compliance.

Qualifications

• Equivalent to a bachelor's degree in a related field and two years of relevant experience.
• An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Strong written and verbal communication skills with solid grammar and composition of various communication vehicles are required.
• Bachelor's Degree in Business Administration/Marketing/Communications and Media Studies or a related field highly preferred.

Responsibilities

• Create engaging content and develop, coordinate, and implement integrated marketing and communications plans supporting student recruitment, retention, brand awareness, and community engagement.
• Coordinate marketing initiatives from concept through implementation while ensuring alignment with university priorities and brand standards.
• Collaborate with university leadership, faculty, staff, students and external partners to develop effective campaigns and improve performance through data-informed decisions.
• Work independently and with teams, ensuring accessibility requirements are met and communications promote inclusive strategies.
• Support the Advancement Division's goals with strong service orientation and attention to detail.

Skills

Strong communication

Microsoft Office

Google Suite

Photoshop

InDesign

Adobe Creative Suite

Web publishing

Demographic analysis

Education

Bachelor's degree in related field

Business/Marketing/Communications degree preferred

Advanced degree preferred

Tools

MS Office

Google Suite

Photoshop

InDesign

Adobe Creative Suite

Job description

The California State University in Sonoma is seeking a Marketing Coordinator to craft engaging content and coordinate integrated marketing and communications plans that support student recruitment, retention, and brand awareness.

You will collaborate with leadership, faculty, staff, students, and external partners to drive campaigns and continuously improve performance using data-driven decisions, while ensuring accessibility and brand compliance.