Marketing Communications Coordinator – Higher Ed Campaigns

Sonomaseawolves; Rohnert Park, Northern (CA, KY); Hybrid; USD 693,000 - 1,010,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life and disability insurances

Retirement (CalPERS)

Tuition waiver

Vacation

Sick leave

15 paid holidays

Job summary

Sonoma State University is seeking a Marketing Coordinator (Marketing Communications Professional II) to develop and execute integrated marketing plans that boost student recruitment, retention, and community engagement.

Reporting to the Associate Director of Marketing, Digital Engagement and Brand Strategy, you will create engaging content, coordinate initiatives from concept through implementation, and ensure brand standards and accessibility across channels.

Qualifications

• Equivalent to a bachelor's degree in a related field and two years of relevant experience.
• Strong written and verbal communication skills with a strong foundation in grammar, spelling, and the composition of various communication vehicles.
• Bachelor's Degree in Business Administration/Marketing/Communications and Media Studies or a related field highly preferred.
• Higher education experience highly preferred.
• Advanced proficiency with computers and Microsoft Office Suite (Word, Excel) required.
• Knowledge of Google Suite, Photoshop, lnDesign, Adobe Creative Suite, web publishing software, and the ability to use a variety of software for demographic analysis and surveys to support marketing efforts is preferred.

Responsibilities

• Create engaging content and develop, coordinate, and implement integrated marketing plans that support student recruitment, retention, brand awareness, and community engagement.
• Coordinate marketing initiatives from concept through implementation while ensuring alignment with brand standards and accessibility requirements.
• Collaborate with university leadership, faculty, staff, students, and external partners to develop effective marketing campaigns and improve marketing performance through data-informed decision-making.
• The Advancement Division is fast-paced and collaborative; the role requires attention to detail, service orientation, and a can-do attitude.

Skills

Communication skills

Collaboration

Data-informed decision making

Education

Bachelor's degree in related field

Advanced degree preferred

Tools

Microsoft Word

Microsoft Excel

Google Suite

Photoshop

InDesign

Adobe Creative Suite

Web publishing software

Job description

Sonoma State University is seeking a Marketing Coordinator (Marketing Communications Professional II) to develop and execute integrated marketing plans that boost student recruitment, retention, and community engagement.

Reporting to the Associate Director of Marketing, Digital Engagement and Brand Strategy, you will create engaging content, coordinate initiatives from concept through implementation, and ensure brand standards and accessibility across channels.