Marketing Coordinator

ROG Orthodontics; Wyomissing (Berks County); On-site; USD 28,000 - 44,000; Full time

Benefits offered by this job

Monthly bonus

Medical/Rx

Dental

Vision

401(k) match

Flexible spending accounts

Health savings accounts

Employee assistance program

Job summary

ROG Orthodontics in Wyomissing, PA seeks a proactive liaison between our practice and referring dental practices, schools, and community partners. You will manage social media channels, deliver engaging outreach, and help convert outreach into new patients.

The role emphasizes customer service, data analysis, and creative outreach. You will collaborate with leadership to craft marketing materials, track KPIs, and schedule events while maintaining brand voice.

Qualifications

• Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded
• Out-of-the-box thinker
• Affinity of analyzing data
• Detail-oriented
• Exceptional communication skills, both verbal and written
• Possess strong leadership qualities, highly organized, self-motivated and holds one’s self accountable to high standards of excellence
• Self-starter who proactively takes initiative

Responsibilities

• Prepare reports relating to KPIs for the organization and be prepared to present findings.
• Identify referring dentists in each market. Per guidelines, designate these practices to Referral Tiers.
• Create marketing outreach plan for referring dentists, schools and community organizations.
• Schedule, coordinate and execute Dr. to Dr. Lunches and Lunch & Learns.
• Create a delivery calendar for referring dentists, schools, and community organizations and meet assigned deadlines.
• Make it a goal to visit with the doctor on every visit.
• Make contact (via in-person delivery or mailed package) with target schools at least once every quarter.
• Attend key membership meetings with community organizations as strategically appropriate.
• Create travel schedules/routes that are the most efficient use of the business' time.
• Create, procure, assemble and deliver thoughtful, personal, and experiential gifts for our partners.
• Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries.
• Collaborate with Doctors, practice leadership, and Orthodontic Partners’ marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement.
• Prepare presentations for community partners to showcase our practice, orthodontic treatments, different ways we can collaborate, etc.
• Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns.
• Send email and text blasts to patients for announcements and one-off promotions prn, using the practice's CRM tool.
• Schedule social media posts (Facebook, Instagram, and other new channels as they arise) in advance, scheduling ~5 posts per week to each channel. Develop and execute content strategy unique to the style and audience of each channel.
• Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels.
• Assist with phone handling, scheduling, and general administrative tasks as needed by the organization.
• Update Hubspot after each outreach interaction with partner contact information and follow-up items.
• Attend regularly scheduled marketing meetings with a prepared agenda.

Skills

Marketing/Sales

Out-of-the-box thinking

Data analysis

Attention to detail

Communication skills

Leadership

Self-motivated

Organization

Education

High School Diploma / GED

Tools

Microsoft Office Suite

Job description

This role is the liaison between the practice and our target referring dental practices, schools, and other community organizations as well as the manager of our practice level social media channels. This person will possess several key qualities including having strong customer service skills, being congenial, compassionate, creative, proactive, analytical, supportive, organized, self-managed and sales-minded. This person will be an out-of-the-box thinker always looking for new ways to both make the biggest impact within our community and bring in new patients. This person will represent the practice in a positive light, embodying everything that we stand for.

In addition to your hourly rate, we offer a competitive benefits package that includes monthly bonus opportunities, Medical/Rx, Dental, and Vision coverage, a retirement plan (401-k) with a percentage match, flexible spending accounts, health savings accounts, an employee assistance program, and several other benefit options .

Benefit-eligible new hires can enroll in coverage that is effective on their first day of employment. Further details on the benefits program are available upon request.

• Prepare reports relating to KPIs for the organization and be prepared to present findings.
• Identify referring dentists in each market. Per guidelines, designate these practices to Referral Tiers.
• Create marketing outreach plan for referring dentists, schools and community organizations.
• Schedule, coordinate and execute Dr. to Dr. Lunches and Lunch & Learns.
• Create a delivery calendar for referring dentists, schools, and community organizations and meet assigned deadlines.
• Make it a goal to visit with the doctor on every visit.
• Make contact (via in-person delivery or mailed package) with target schools (based on information provided by Constant Analytics) at least once every quarter.
• Attend key membership meetings with community organizations as strategically appropriate. Strategically promote our brand to these organizations for partnership opportunities (ex: social media giveaways).
• Create travel schedules/routes that are the most efficient use of the business' time.
• Create, procure, assemble and deliver thoughtful, personal, and experiential gifts for our partners.
• Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries.
• Collaborate with Doctors, practice leadership, and Orthodontic Partners’ marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement.
• Prepare presentations for community partners to showcase our practice, orthodontic treatments, different ways we can collaborate, etc.
• Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns.
• Send email and text blasts to patients for announcements and one-off promotions prn, using the practice's CRM tool.
• Schedule social media posts (Facebook, Instagram, and other new channels as they arise) in advance, scheduling ~5 posts per week to each channel. Develop and execute content strategy unique to the style and audience of each channel.
• Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels.
• Assist with phone handling, scheduling, and general administrative tasks as needed by the organization.
• Update Hubspot after each outreach interaction with partner contact information and follow-up items.
• Attend regularly scheduled marketing meetings with a prepared agenda.

Knowledge, Skills and Abilities:

• Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded
• Out-of-the-box thinker
• Affinity of analyzing data
• Detail-oriented
• Exceptional communication skills, both verbal and written
• Possess strong leadership qualities, highly organized, self-motivated and holds one’s self accountable to high standards of excellence
• Self-starter who proactively takes initiative

Education and Experience:

• High School Diploma, GED or equivalent required
• Proficient in Microsoft Office Suite
• Marketing & sales experience is desirable, but not required

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