Marketing Coordinator

Franklin Park Conservatory; United States; On-site; USD 42,000 - 60,000; Full time

Job summary

Franklin Park Conservatory is seeking a Marketing Coordinator to grow and manage our social media channels, analyze performance, and support broader marketing goals across departments. The role requires strong written and verbal communication, attention to brand standards, and the ability to produce engaging content.

The position is full-time and on-site in Columbus, Ohio, offering a comprehensive benefits package and opportunities to engage with our community, events, and partnerships through

Qualifications

• Bachelor's degree in marketing, public relations, or related field and/or equivalent experience.
• 1 year experience in public relations and/or marketing, preferably nonprofit or cultural setting.
• Knowledge and experience with managing multiple social media channels.

Responsibilities

• Oversee and develop the Conservatory's social media plan in collaboration with departments.
• Keep current on trends to maintain fresh content and engagement.
• Create content for channel-specific audiences and monitor analytics.
• Respond to followers and monitor guest reviews on major platforms.
• Assist with proofreading and editing marketing materials and draft press releases as needed.

Skills

Social media management

Public relations

Content creation

Influencers/UGC

Cross-department collaboration

Education

Bachelor's degree

Tools

Microsoft Office

Adobe Creative Suite

CMS / Web content management

Job description

ABOUT US

Franklin Park Conservatory and Botanical Gardens offers world class horticulture art & nature based exhibitions and educational programs The 13 acre indoor and outdoor facility situated two miles from downtown Columbus features glasshouses including the historic John F Wolfe Palm House; botanical gardens including the Scotts Miracle Gro Foundation Childrens Garden and Scotts Miracle Gro Foundation Community Garden Campus; and event venues The Conservatory is home to the largest collection of Chihuly glass in a botanical garden and Light Raiment II by internationally renowned artist James Turrell Committed to the community the Conservatory strives to provide an accessible and welcoming experience to all

MISSION

As a premier botanical garden destination we connect people to nature and create life enhancing experiences

VISION

Envision a world that celebrates nature as essential to the human experience

JOB SUMMARY

The Marketing Coordinator is responsible for the growth and development of Franklin Park Conservatory and Botanical Gardens social media channels associated analytics of the channels and general Marketing needs as assigned This position collaborates with various departments across the Conservatory to understand their goals and objectives and how social media helps to achieve those goals The Marketing Coordinator is responsible for creating a strategic and effective social media plan that promotes educates and engages with the Conservatorys guests followers and community This position requires strong written and verbal communication attention to detail and must maintain the organizations brand standards

Additional Information This is a full time non exempt position This position is eligible for the Conservatorys benefit package offered to full time employees which includes medical dental and vision insurance company paid LifeAD&DShort Term and Long Term Disability insurance participation in the Ohio Public Employees Retirement Program OPERS optional 457b Deferred Compensation plan generous Paid Time Off PTO and complimentary membership to the Conservatory Compensation2050hour paid biweekly

RESPONSIBILITIES

• Oversee the Conservatorys social media channels and develop an organization wide social media plan in collaboration with departments across the institution
• Keeps current on social media trends to maintain fresh content
• Create content to reach channel specific audiences
• Tracks and reports on social media analytics monthly annually
• Monitors social channels
• Answers questions and engages with followers
• Monitor respond to and track guest reviews across Google and relevant travel and review sites
• Attends Conservatory events and documentspromotes through photography and social media
• Works with the Conservatorys Marketing staff to ensure social media and communications are cohesive and on brand
• Drafts press releases as requested
• Escorts media as needed
• Assists with proofreading and editing marketing materials
• Represents the Marketing Department in internal meetingscommittees as requested
• Promotes Conservatory happenings on community calendars within the greater Columbus area and regionally
• Supports the Conservatorys brand and brand standards across the institution
• Performs other duties as assigned

CREDENTIALS AND EXPERIENCE REQUIRED

• Bachelors degree in marketing public relations or equivalent education and work experience
• 1 years experience in public relations andor marketing preferably in a nonprofit or cultural setting
• Knowledge and experience with managing multiple social media channels

KNOWLEDGE SKILLS AND ABILITIES

• Excellent oral and written communication skills
• Experience working with influencers creators UGC andor affiliate programs
• Able to build solid working relationships with other departments in the organization
• Ability to organize and prioritize work to meet multiple deadlines
• Proficient with Microsoft Office Suite and familiarity with Adobe CS software and web content management systems
• Analytical and problem solving skills
• Strong understanding of social media strategy and creative best practices across platforms including Meta TikTok YouTube and LinkedIn this one is already on there but it may be good to list the type of social media platforms
• Ability to prioritize responsibilities and balance several tasksprojects simultaneously
• Flexibility to change work schedule according to business needs
• Ability to work collaboratively with internal and external contacts
• Creative self starter with attention to detail
• Ability to remain in a stationary position 80 of the time and occasionally move office materials weighing up to 20 25 pounds with or without accommodation
• This position occasionally requires periods of movement to collect media content such as touring the Conservatory to photograph current plants in bloom or new exhibitions

EEO Statement

Franklin Park Conservatory and Botanical Gardens is an Equal Opportunity Employer The Conservatory does not discriminate in its employment decisions on the basis of race religion color national origin sex pregnancy lactation status gender identity or expression sexual orientation age disability veteran or military status genetic information or any other protected status The Conservatory values diversity and is committed to creating an inclusive environment for all employees